International Business Management faculty member publishes a new management textbook

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Wirtschaft & Management
International Business Management

“Effective Management: Developing Yourself, Others, and Organizations” – that´s the title of the new management textbook by Dietmar Sternad, Program Director of the International Business Management master´s program at Carinthia University of Applied Sciences (FH Kärnten). The book was published in November 2019 by Macmillan International Higher Education/Red Globe Press in London (UK).

The innovative textbook provides a highly practice-oriented introduction to key managerial challenges and a wide range concepts and tools for overcoming them. It includes case studies and examples of companies from 20 countries on all five continents. The 420+ pages textbook and its companion website will also serve as new learning resources for CUAS International Business Management students, as it covers contents from different courses of the master´s program.

Table of contents of “Effective Management”:

PART 1: ENHANCING PERSONAL EFFECTIVENESS
1. The manager’s role and responsibility
2. Managing and developing yourself

PART 2: ENHANCING INTERPERSONAL EFFECTIVENESS
3. Leading and developing others
4. Working in teams
5. Managing diversity across cultures

PART 3: ENHANCING ORGANIZATIONAL EFFECTIVENESS
6. Effective decision-making
7. Managing strategy
8. The execution challenge

PART 4: ENHANCING ORGANIZATIONAL SUCCESS
9. Achieving results
10. The entrepreneurial manager

APPENDIX: A very brief history of effective management.

More information is available on the website of Macmillan International Higher Education, one of the world´s most renowned publishers of textbook for university level students: https://www.macmillanihe.com/page/detail/Effective-Management/?K=9781352007299