SS 2025
| Lehrveranstaltung | Typ | SWS | ECTS-Credits | LV-Nummer |
|---|---|---|---|---|
| Marketing & Sales Gruppe I | ILV | 3,0 | 5,0 | B4.06360.20.280 |
| Lehrveranstaltung | Typ | SWS | ECTS-Credits | LV-Nummer |
|---|---|---|---|---|
| Marketing & Sales Gruppe II | ILV | 3,0 | 5,0 | B4.06360.20.280 |
WS 2024
| Vertiefung: Business Management | Typ | SWS | ECTS-Credits | |
|---|---|---|---|---|
| Markenmanagement | ILV | 3,3 | 6,0 | B4.06364.50.390 |
| Vertiefung: Business Management | Typ | SWS | ECTS-Credits | |
|---|---|---|---|---|
| Markenmanagement | ILV | 3,3 | 12,0 | B4.06364.70.260 |
| Titel | Autor | Jahr |
|---|
| Titel | Autor | Jahr |
|---|---|---|
| Analyzing B2B Marketing by Understanding Buying Behavior and Decision-Making Processes of Direct and End-Customers | 2025 | |
| How Does Marketing Make Consumers Perceive Protein Bars as a Healthy Food Option? | 2024 | |
| KI im Marketing | 2024 | |
| Motive zur Kaufentscheidung von E-Bikes bei der Generation X und die daraus abgeleiteten Handlungsempfehlungen für das Marketing | 2024 | |
| TikTok as a Platform for Destination Marketing: Analyzing the Influence of Short-Video Content on Consumer Travel Intentions to Ibiza | 2024 | |
| Die Motive der Kunden im nachhaltigen Tourismus unter Einbeziehung der Sinus Milieus und die Ableitung von möglichen Marketingmaßnahmen für den Biosphärenpark Nockberge | 2023 | |
| Effective brand storytelling with archetypes | 2023 | |
| Public Relations in Social Businesses: Specifics and Processes | 2023 | |
| Social Media als Kommunikationsmittel für landwirtschaftliche Betriebe | 2023 | |
| Why Brands Struggle: Adapting to Changes in Consumer Behaviour Coming with Generation Z | 2023 | |
| Brands and Celebrities. Why is this connection relevant? | 2022 | |
| Why Translation Is Not Enough. | 2022 | |
| Effective Marketing Strategies for Circular Business Models | 2021 | |
| How are privately-owned, European SMEs using authenticity, sustainability, and independence as part of their branding strategy for selling fermented functional food and beverage? | 2021 | |
| International marketing of luxury goods and the drivers of commitment to luxury brands | 2021 | |
| The role of advertising anti-age cosmetic products in the customer journey | 2021 |
| Titel | Autor | Jahr |
|---|---|---|
| Analyzing B2B Marketing by Understanding Buying Behavior and Decision-Making Processes of Direct and End-Customers | 2025 |
| Titel | Autor | Jahr |
|---|---|---|
| How Does Marketing Make Consumers Perceive Protein Bars as a Healthy Food Option? | 2024 | |
| KI im Marketing | 2024 | |
| Motive zur Kaufentscheidung von E-Bikes bei der Generation X und die daraus abgeleiteten Handlungsempfehlungen für das Marketing | 2024 | |
| TikTok as a Platform for Destination Marketing: Analyzing the Influence of Short-Video Content on Consumer Travel Intentions to Ibiza | 2024 |
| Titel | Autor | Jahr |
|---|---|---|
| Die Motive der Kunden im nachhaltigen Tourismus unter Einbeziehung der Sinus Milieus und die Ableitung von möglichen Marketingmaßnahmen für den Biosphärenpark Nockberge | 2023 | |
| Effective brand storytelling with archetypes | 2023 | |
| Public Relations in Social Businesses: Specifics and Processes | 2023 | |
| Social Media als Kommunikationsmittel für landwirtschaftliche Betriebe | 2023 | |
| Why Brands Struggle: Adapting to Changes in Consumer Behaviour Coming with Generation Z | 2023 |
| Titel | Autor | Jahr |
|---|---|---|
| Brands and Celebrities. Why is this connection relevant? | 2022 | |
| Why Translation Is Not Enough. | 2022 |
| Titel | Autor | Jahr |
|---|---|---|
| Effective Marketing Strategies for Circular Business Models | 2021 | |
| How are privately-owned, European SMEs using authenticity, sustainability, and independence as part of their branding strategy for selling fermented functional food and beverage? | 2021 | |
| International marketing of luxury goods and the drivers of commitment to luxury brands | 2021 | |
| The role of advertising anti-age cosmetic products in the customer journey | 2021 |
Verwenden Sie für externe Referenzen auf das Profil von Christof Gruber-Harrich folgenden Link: www.fh-kaernten.at/mitarbeiter-details?person=c.gruber-harrich
