Excursion to LIEBHERR and LOACKER

International Business Management students with Mr. Holger König, CEO LIEBHERR Lienz (first on the right side) and Mr. Thomas Kandolf, Innovation Manager (first left hand side, second row), accompanying professors Mag. Wolfgang Leitner (second left hand side, first row) and FH-Prof. Dr. Dietmar Sternad (in the middle).
International Business Management students with Ms. Alexandra Leitner, Organization and HR Development Manager of LOACKER (7th from the right side) and accompanying professors Mag. Wolfgang Leitner (first left hand side) and FH-Prof. Dr. Dietmar Sternad (8th from the right side).
International Business Management students dressed in appropriate clothing for visiting the LOACKER production facilities.

On May 11, 2017, our International Business Management master’s program students from the second semester enjoyed an excursion to the beautiful Austrian region of East Tyrol.

The excursion was organized as part of the course in “Doing Business in CEE/SEE” to provide students with the opportunity of getting into contact with internationally active companies and their management teams. This time, the students visited the companies LIEBHERR and LOACKER. In between, they had lunch in a typical Tyrolian restaurant in the center of Lienz, a picturesque town surrounded by the Tyrolian Alps.

In the morning, the group visited LIEBHERR Lienz, a subsidiary of the international LIEBHERR group (one of the world’s leading manufacturers of construction machinery). Holger König, managing director of LIEBHERR Lienz, presented the company’s history and discussed its current developments and company figures. In addition, Thomas Kandolf, the innovation manager of LIEBHERR Lienz, gave an insight in his daily working life and explained how the procedure from creating ideas to developing them into innovative product offerings looks like. In the end, the students had a guided tour through the factory of LIEBHERR Lienz and could see how the production process works.

After enjoying a delicious lunch in Lienz, the group travelled to the village of Heinfels, the location of one of the two production sites of the world-famous wafer and chocolate producer LOACKER. The family-owned business with its headquarters in South Tyrol (Italy) welcomed our students with a company presentation about their international business activities. Furthermore, the Senior Product Manager, Alexander Holzmann, and the Communication Director Yvonne Profanter presented a case study in which they showed how test markets are developed. The criteria for selecting the right distribution partners was highly interesting as the management team explained that “the partner has to burn for our brand.”

The presentation and question and answer session was followed by a guided tour with the managing director of the Heinfels plant, Mr. Frank Jürgen Hess. The tour provided the opportunity to see how the wafers are produced. Before travelling home to Villach, the company kindly offered a common dinner (including the possibility to taste delicious LOACKER products) and the company representatives were open to discuss further questions of the students. The visit was perfectly organized by LOACKER´s organization and HR development manager, Mrs. Alexandra Leitner.

Through this excursion, the International Business Management students were able to gain insights in the daily working life of top managers in international companies as well as to learn about the internationalization strategies and challenges that the companies face.