Your Unfair Advantage

What if you could think like the brands—Apple, Liquid Death, Supreme, and others—that lead their categories and take command of your business in ways your competitors can’t or won’t...

Level C co-founder Andy Starr and Level C partner Sabine Friesser will change the way you think about your business and show you how you can outmaneuver and outperform your competition in uncopyable ways.

YOUR DANGEROUS SPARRING PARTNERS
Founded by Marty Neumeier — the guy who influenced Steve Jobs and his way to shape Apple — and Andy Starr — another guy who has shaped branded initiatives for a US president and even a Pope — Level C (website: https://www.levelc.org/) has taught 2000+ students from 100+ countries.

Andy Starr
Level C
Andy Starr is an award-winning strategist and executive sparring partner, musician and recovering law student. Andy's disruptive thinking has served clients including Duke University, Ferrari, Starbucks, and YouTube.

Sabine Friesser
Global Brand & Business Strategist
Executive and C-suite sparring partner Sabine Friesser has steered global companies for 18+ years. Her disruptive leadership has influenced industry powerhouses including Johnson & Johnson, Dr. Oetker, Liquid Death, Bialetti, and MillerKnoll.

Why companies, agencies & consultants fail at marketing (and how to fix it)

Faculty's perspective: 12 years, 3 worlds, 1 mission – to decode the hidden gaps in modern marketing.

Andreas Pöllinger
Faculty Consulting

Andreas Pöllinger is Innovation Commander at The Faculty, where he helps organizations transform disruptive ideas into viable innovations. With a strong focus on creativity, future trends, and strategic change, he ensures that innovation goes beyond concepts to deliver measurable value. His work bridges fresh impulses with practical execution, always with an eye on sustainable growth and competitive advantage.

The future of search and discovery. How SEO and SEA are evolving beyond keywords.

Search and Google have been pronounced dead many times but still they are alive. How organic and paid search keep adopting to AI and what it means for your business.

Roland Scharf
RS Marketing & Creation

Roland Scharf works as a digital marketing consultant and trainer based in Austria. He supports organizations and individuals in mastering modern marketing tools and strategies, especially in the areas of online advertising, content strategy, and performance optimization.

With hands-on experience in both agency and in-house environments, Roland bridges the gap between theory and practice. As a speaker and mentor, he is committed to helping people and businesses stay ahead in a fast-moving digital landscape

Engage Smarter: AI for Social Media Content and Customer Feedback

AI can be a powerful partner in social media if used the right way. In this session, you will learn how to create posts with AI support that sound authentic and human, rather than obviously machine-generated. We will also explore how AI can help you handle both positive and negative customer feedback in a professional, timely and engaging way. Practical tips and real examples will show how to make AI a natural part of your social media strategy.

Bernhard Guetz
Carinthia University of Applied Science & Guetz Consulting

Bernhard Guetz is Program Director for Digital Marketing & Sales at Carinthia University of Applied Sciences and founder of Guetz Consulting. He works at the intersection of research, teaching, and practice, particularly in Marketing, Business Development and Digital Strategy.
With a strong academic background and many years in consulting, he combines rigorous theory with hands-on experience. Outside work, he is always curious about how people connect, communicate and make decisions.

Turning Audiences into Conversions: Successful Social Advertising

Social ads are now a central component of digital marketing. This presentation demonstrates how companies can successfully advertise on platforms such as LinkedIn and Meta by applying the right strategies, targeting approaches, and campaigns — from planning through to optimization.

Manuel Antonitsch
Via Digital GmbH

Manuel Antonitsch is Lead B2B Strategist at Via Digital, where he specializes in performance marketing with a focus on LinkedIn Ads, Google Ads, and overall marketing strategies. In addition, he teaches Digital Marketing part-time at Carinthia University of Applied Sciences, Upper Austria University of Applied Sciences, and IMC Krems.

Unpolished. Unfiltered. Unstoppable. That's EGC

What the f* is EGC?**
People follow people – so let your brand grow through employee generated
content.

Sounds easy? I’ll be honest: it’s not.
Anxiety, lack of time, missing knowledge, unclear guidelines, jealousy – there are
plenty of EGC killers out there.

But why your brand should still give it a try?
I’ll tell you. Right before things get spooky for Halloween.

Don’t be scared. Just show up.

Nicole Trapp
wuapaa

Since 2009: wuapaa GmbH – Marketing & Innovation· HR · Sales Assistant
Previously: Pago (Trade Marketing), Gachowetz Marketing Services (Event
Management, e.g. Lange Nacht der Museen Kärnten), PeP Promotion & Hospitality
(Promotion Supervisor, Carinthia)
Studies: Journalism & Communication Science, Alpen-Adria-University Klagenfurt
Key strengths: Social Media & Innovation · Interior Design

email marketing does NOT suck

email marketing is one of the most effective digital marketing channels. Matija Kampuš, whose content agency has been designing and sending newsletters for clients for more than two decades, will show you why. Existing prejudices can easily be refuted using concrete figures. You learn about performance indicators and the factors behind email marketing’s success such as high ROI, personalisation, and measurable results. Different formats are illustrated with real examples. Of course, dos and don'ts should not be missing.

Matija Kampuš
wuapaa

Matija Kampuš has been Managing Director of the Austrian content agency wuapaa GmbH since 2007. He has led wuapaa to become a recognised specialist in email marketing, campaign management and content production. In his free time, he is an enthusiastic content consumer - but only when it involves football.