Guest lecture Roland Böhme on managerial decision making

Roland Böhme (Managing Director, ilogs Information Logistics GmbH), Dietmar Sternad (Program Director, International Business Management) and the 1st semester International Business Management students.

Roland Böhme, Managing Director of ilogs Information Logistics GmbH, held a guest lecture about key managerial decisions in business development as part of the Management & Leadership course of the CUAS International Business Management program on October 18th, 2017.

He vividly described the main steps that his company went through from a small software start-up to becoming a global player in e-commerce solutions for managing car parks, including a wide range of prominent reference customers from airports and car park operators to car manufacturers in Europe, Australia, and the United States. In addition to getting insights into how a business can achieve a global reach, the 1st semester International Business Management students were also given the opportunity to work on a current internationalization-related challenge of ilogs and present their ideas for further developing the business.