He vividly described the main steps that his company went through from a small software start-up to becoming a global player in e-commerce solutions for managing car parks, including a wide range of prominent reference customers from airports and car park operators to car manufacturers in Europe, Australia, and the United States. In addition to getting insights into how a business can achieve a global reach, the 1st semester International Business Management students were also given the opportunity to work on a current internationalization-related challenge of ilogs and present their ideas for further developing the business.