Discover how growing demand for health, wellbeing and meaningful experiences is creating new opportunities in nature-based tourism. This Micro Credential explores emerging markets, changing consumer needs and innovative tourism products that connect nature with physical and mental wellbeing.

You will examine current trends in wellness, slow and mindful tourism and explore how nature-based health tourism can contribute to sustainable and inclusive destination development. The course introduces qualitative and quantitative market research methods, including personas and case studies, to help you understand target groups and identify new market opportunities.

You will learn how to develop innovative tourism products that are sustainable, accessible and responsive to changing demand. With a strong focus on low-impact tourism, nature conservation and wellbeing, the Micro Credential provides practical knowledge for developing future-oriented health and wellness experiences in destinations.