Katrin Presslauer
Abschlussjahr 2022
„Digital Marketing Manager“ bei der Riffbird GmbH
Ensuring sustainable profitable growth
An idea, a business model, financing – starting a company is very difficult. However, the real challenge lies in the long-term business success: this is based on ensuring sustainable profitable growth, one of the core tasks of successful corporate management.
UNIQUE ASPECT IN AUSTRIA
In addition to its quantitative aspects, growth also has a qualitative component that is vital when improving the company’s performance. This is exactly the focus of the master’s degree program Business Development & Management: future business managers are trained here, and they can be characterized not only by “entrepreneurship”, but also by their abilities to develop and implement growth strategies for mature companies.
Lernpfade für Ihr persönliches Kompetenzprofil
Business Developer*innen brauchen ein gutes Verständnis für aktuelle Entwicklungen (z.B. im Bereich der Nachhaltigkeit und Digitalisierung) und Know-how in unterschiedlichen Bereichen (u.a. Strategisches Management, Marketing, Controlling, Organisation). Diese Kompetenzen erwerben Sie im Studium und sind damit optimal für Einstiegspositionen im Business Development vorbereitet.
Vielleicht sind Sie sich zum jetzigen Zeitpunkt aber noch nicht sicher, ob Sie diesen Karriereweg einschlagen möchten? Ihre Interessen liegen auch in anderen Bereichen? Hier kommt ein ganz zentraler Vorteil unseres Curriculums zum Zug: Wir nutzen die Vielfalt und Interdisziplinarität des Business Developments für Lernpfade, mit denen Sie Ihr ganz persönliches Kompetenzprofil aufbauen können.
Lernpfad
Lernpfad
Lernpfad
Lernpfad
Lernpfad
Lernpfad
Information
Contact
Please contact us if you have any questions about your studies:
Program Director
Level of qualification
Master
Master
ECTS credits
120.00
120.00
Tuition fees
€ 363.36 / semester
€ 363.36 / semester
Qualification awarded
- Master of Arts in Business
Duration of study
4 semester
4 semester
ÖH (Austrian Student Union) fee
€ 24.70 / semester
€ 24.70 / semester
Language of instruction
German
German
FH campus
- Villach
General Study Information
Curriculum
In den ersten drei Semestern des Studiums sind jeweils 6 Module im Umfang von je 5 ECTS zu absolvieren. Das vierte Semester ist schwerpunktmäßig für die Masterthesis (22 ECTS) und Abschlussprüfung (3 ECTS) reserviert, zusätzlich wird hier das Modul „Business Development Managment Simulation“ angeboten. Im vierten Semester kann auch das optionale Auslandssemester absolviert werden.
Die Module sind inhaltlich zu 6 Schwerpunktthemen zusammengefasst:
1. Strategisches Business Development (4 Module, 20 ECTS)
- Business Development Roadmap (1. Semester)
- Business Model Innovation (2. Semester)
- Business Development Praxisprojekt (3. Semester)
- Business Development Management Simulation (4. Semester)
2. Nachhaltigkeit im Business Development (3 Module, 15 ECTS)
- Grundlagen der Nachhaltigkeit“ (1. Semester)
- Modul „Product Lifecycle Management“ (2. Semester)
- Modul „Qualitatives Wachstum (3. Semester)
3. Business Development Opportunities (3 Module, 15 ECTS)
- Economic Aspects of Growth“ (1. Semester)
- Digitale Plattformökonomie“ (2. Semester)
- Internationalisation – Cooperating across Borders“ (3. Semester)
4. Tools im Business Development (6 Module, 30 ECTS)
- Market & Customer Insights (1. Semester)
- Business Development Controlling (1. Semester)
- Business Development Analytics (2. Semester)
- Agile Methoden – Design Thinking (2. Semester)
- Research Methods (3. Semester)
- Finanzierung und Businessplanerstellung (3. Semester)
5. Spezialisisierungen (1 Pflichtmodul und 4 Wahlmodule, aus denen 2 zu wählen sind, d.h. 15 ECTS)
- Pflichtmodul:
- Development of Organisation & Culture (1. Semester)
- Wahlmodul in der Spezialisierung Markenamangement
- Brand Lab – Disruptive & Strategic Thinking (2. Semester)
- Brand Lab – Brand Dimensions & Architecture (3. Semester)
- Wahlmodule in der Spezialisierung “Zukunftsfähige Organisationen“
- Kompetenz-, Lern- und Wissensmanagement (2. Semester)
- Mindset & Leadership (3. Semester)
6. Personal Development Journey (in Verbindung mit den Modulen des Schwerpunkts Markenmanagement & Zukunftsfähige Organisationen, 3 ECTS)
- Teil 1: Potenziale erkennen (1. Semester)
- Teil 2: Purpose definieren (2. Semester)
- Teil 3: Rahmenbedingungen gestalten (3. Semester)
Profile
Das Masterstudium „Business Development & Management“ ist darauf ausgerichtet, Sie optimal für Einstiegspositionen im Business Development vorzubereiten. Dabei geht es immer um Antworten auf zwei zentrale Fragen, vor denen alle Unternehmen stehen:
- Wie können wir in einer sich ständig verändernden Welt nachhaltiges und profitables Wachstum sicherstellen?
- Wie können wir unsere Wettbewerbs- und Überlebensfähigkeit aufrechterhalten?
Dafür braucht es geeignete Wachstums- und Entwicklungsstrategien, die aktuelle Trends und Entwicklungen aufgreifen und für das Unternehmen nutzbar machen.
Entsprechend vielfältig sind die Anforderungen an Business Developer*innen. Auf der Marktseite geht es darum, die entsprechenden Geschäftspotenziale zu identifizieren und Strategien für die Marktbearbeitung zu entwickeln und umzusetzen. Die Erschließung dieser Potenziale erfordert häufig die Entwicklung neuer Produkte, Prozesse und Geschäftsmodelle. Hierfür müssen unternehmensintern die notwendigen Voraussetzungen geschaffen werden. Damit sind Fragen der Organisationsentwicklung und des HR-Managements ebenso angesprochen, wie Aufgaben der Finanzierung, des Controllings und Innovationsmanagements.
Das Masterstudium ist aber auch eine ideale Vertiefung für all jene, die in einem der folgenden Bereiche ihr persönliches Kompetenzprofil aufbauen möchten:
- Strategisches Management
- Organisation & People Management
- Controlling & Finanzierung
- Marketing & Markenmanagement
- Nachhaltigkeit
- Digitalisierung
Aufbauend auf den Grundlagen, die in einem Bachelorstudium Wirtschaft vermittelt werden, haben wir entsprechende Lernpfade entwickelt. Damit erwerben Sie fundiert und praxisnahe jenes Know-how, um in einem dieser Bereiche durchzustarten.
What students should bring to their studies:
- Interest in economic topics.
- The ability to work in teams and to lead them.
- Language and communication skills.
- Responsible social behaviour.
- Fun with international and intercultural challenges.
Admission to the master's degree program in Business Development & Management requires the completion of a relevant bachelor's or diploma degree or an equivalent course of study at a recognised domestic or foreign post-secondary educational institution.
After successful completion of their studies, graduates have the following skills and knowledge:
- They analyse trends (especially in the areas of regionality, sustainability and the information society) for their chances of quantitative and qualitative company growth.
- They develop growth strategies for companies.
- They work on the development of new products and accompany their introduction to the market.
- They develop new business models and open up new target groups and business areas.
- They design internal conditions so that they support the quantitative growth of the company.
- They possess relevant social, communicative and linguistic competence.
- They lead interdisciplinary project teams and develop solutions for interface problems between the disciplines.
Business Development AND Sustainability
With the career-friendly master's degree in Business Development & Management, students acquire the skills and competencies to design, coordinate and implement entrepreneurial development and growth strategies. In any entrepreneurial development it is also of particular importance to deal with the topic of sustainability already within the strategic planning process. This requirement was already recognised in the development phase of the Master's programme, which was first launched in 2015, and was also anchored in the curriculum through a mandatory sustainability module.
The mandatory sustainability module comprises a total of 3 courses with a total of 9 ECTS credits. In the first semester, the content ranges from sustainable management and the climate debate to focus topics in the area of corporate social responsibility and the fields of corporate responsibility. In the course "Qualitative Corporate Growth", which builds on this, the focus is on strategies with which companies can strengthen their competitiveness beyond a growth in size. In the concluding "In-depth and practical seminar on sustainability", special topics of sustainable corporate management such as the organisational embedding of CSR measures and CSR communication and reporting are dealt with. A further focus is on different approaches to problem solving, such as the global framework for sustainability (Sustainability Development Goals), the United Nations Global Compact (UN) or the OECD Guidelines for Multinational Enterprises.
After the importance of the topic area and the interest of the students has increased more and more in the recent past, the next logical step was taken and sustainability as a topic area was also integrated into the Master Thesis Seminar. The number of Master's theses with a focus on sustainability and sustainability related topics shows that this step was positively received. Examples of such topics are: "Trends and sustainable packaging concepts in the consumer goods market", "Establishment of digital communication concepts using the example of the sustainability economy", "Cooperation as a possibility for the sustainable marketing of organically produced food", "Social sustainability in the context of mobile home nursing - alternative organisational models to strengthen social sustainability", "CSR reporting obligation in the EU and effects on Austrian companies" or "Benefit effects of the environmental management system and CSR reporting in Austrian hospitals".
The combination of entrepreneurial and socio-political considerations, practical examples of application and the possibility of further in-depth study within the framework of the Master's thesis shows two relevant results: Students show a growing interest in the topic of sustainability, and as a result their understanding of the different facets of sustainable corporate development and the resulting opportunities for companies grows.
By anchoring the sustainability module in the curriculum, future managers learn how to use resources sparingly as part of their training and develop into graduates who are aware of their responsibility regarding their biological footprint.
Current courses - Business Development & Management
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Intelligence and Big Data Group A | ILV | 2,0 | 3,0 | M4.07740.10.040 |
| Business Intelligence and Big Data Group B | ILV | 2,0 | 3,0 | M4.07740.10.040 |
| Cooperating Across Borders Group A | ILV | 2,0 | 2,0 | M4.07740.10.090 |
| Cooperating Across Borders Group B | ILV | 2,0 | 2,0 | M4.07740.10.090 |
| Business Model Development | PT | 2,0 | 3,0 | M4.07740.10.010 |
| Basic seminar Sustainability | ILV | 2,0 | 3,0 | M4.07740.10.070 |
| Industry 4.0 - Smart Manufacturing | ILV | 2,0 | 3,0 | M4.07740.10.080 |
| Integrated Company, Market and Competition Analysis | ILV | 2,0 | 3,0 | M4.07740.10.030 |
| Competence Development and Competence Management | ILV | 2,0 | 3,0 | M4.07740.10.050 |
| Economic Perspectives on Regionality | ILV | 2,0 | 3,0 | M4.07740.10.060 |
| Corporate Strategy and Business Development | ILV | 2,0 | 3,0 | M4.07740.10.000 |
| Growth from the Core Business | ILV | 2,0 | 4,0 | M4.07740.10.020 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Development Project - Value Creation Concept and Development of Business Plans Group A | PT | 4,0 | 7,0 | M4.07740.30.000 |
| Business Development Project - Value Creation Concept and Development of Business Plans Group B | PT | 4,0 | 7,0 | M4.07740.30.000 |
| Behavioral and Psychological Foundations of Decision Making | ILV | 2,0 | 2,0 | M4.07740.30.050 |
| European Business Law | ILV | 1,0 | 2,0 | M4.07740.30.010 |
| Master Thesis Seminar Group A | ILV | 2,0 | 2,0 | M4.07740.30.060 |
| Master Thesis Seminar Group B | ILV | 2,0 | 2,0 | M4.07740.30.060 |
| Specialisation Seminar Information Society | SE | 2,0 | 3,0 | M4.07740.30.040 |
| Specialisation Seminar Sustainability | SE | 2,0 | 3,0 | M4.07740.30.030 |
| Specialisation Seminar Regionality | SE | 2,0 | 3,0 | M4.07740.30.020 |
| Specialization Area: Marketing | Type | SPPS | ECTS-Credits | Course number |
| Sales Management | ILV | 2,0 | 4,0 | M4.07741.30.080 |
| Strategic Brand Management | ILV | 2,0 | 4,0 | M4.07741.30.070 |
| Specialization Area: Organization | Type | SPPS | ECTS-Credits | Course number |
| Change Management | ILV | 2,0 | 4,0 | M4.07742.30.090 |
| Methods of Knowledge Management | ILV | 2,0 | 4,0 | M4.07742.30.100 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Digitization and Business Model Development | ILV | 2,0 | 3,0 | M4.07740.20.080 |
| Challenge of globalization for regions | ILV | 2,0 | 3,0 | M4.07740.20.060 |
| Intellectual Property | ILV | 2,0 | 2,0 | M4.07740.20.050 |
| Instruments of cost management | ILV | 2,0 | 3,0 | M4.07740.20.040 |
| Cooperation and Supply Chain Design | ILV | 2,0 | 4,0 | M4.07740.20.000 |
| Negotiation anc Conflict Resolution Group A | ILV | 2,0 | 2,0 | M4.07740.20.090 |
| Negotiation anc Conflict Resolution Group B | ILV | 2,0 | 2,0 | M4.07740.20.090 |
| Product-Life-Cycle-Management | ILV | 2,0 | 3,0 | M4.07740.20.030 |
| Qualitative Corporate Growth | ILV | 2,0 | 3,0 | M4.07740.20.070 |
| Legal Framework and Evaluation of Mergers & Acquisitions | ILV | 2,0 | 4,0 | M4.07740.20.010 |
| Strategic Marketing | ILV | 2,0 | 3,0 | M4.07740.20.020 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Development and Management Simulation | PT | 2,0 | 2,0 | M4.07740.40.000 |
| Master Exam | DP | 0,0 | 3,0 | M4.07740.40.040 |
| Master Thesis | MT | 0,0 | 21,0 | M4.07740.40.030 |
| Personal Development Program | ILV | 2,0 | 2,0 | M4.07740.40.020 |
| Research Forum | ILV | 2,0 | 2,0 | M4.07740.40.010 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Development Controlling | ILV | 3,0 | 5,0 | M4.07740.10.050 |
| Business Development Roadmap | ILV | 3,0 | 5,0 | M4.07740.10.010 |
| Development of Organisation & Culture | ILV | 3,0 | 4,0 | M4.07740.10.060 |
| Economic Aspects of Growth | ILV | 3,0 | 5,0 | M4.07740.10.031 |
| Grundlagen der Nachhaltigkeit | ILV | 3,0 | 5,0 | M4.07740.10.020 |
| Market & Customer Insights | ILV | 3,0 | 5,0 | M4.07740.10.040 |
| Personal Development Journey - Teil 1: Potenziale erkennen | ILV | 1,0 | 1,0 | M4.07740.10.070 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Development Project - Value Creation Concept and Development of Business Plans | PT | 4,0 | 7,0 | M4.07740.30.000 |
| Behavioral and Psychological Foundations of Decision Making | ILV | 2,0 | 2,0 | M4.07740.30.050 |
| European Business Law | ILV | 1,0 | 2,0 | M4.07740.30.010 |
| Master Thesis Seminar | ILV | 2,0 | 2,0 | M4.07740.30.060 |
| Specialisation Seminar Information Society | SE | 2,0 | 3,0 | M4.07740.30.040 |
| Specialisation Seminar Sustainability | SE | 2,0 | 3,0 | M4.07740.30.030 |
| Specialisation Seminar Regionality | SE | 2,0 | 3,0 | M4.07740.30.020 |
| Specialization Area: Marketing | Type | SPPS | ECTS-Credits | Course number |
| Sales Management | ILV | 2,0 | 4,0 | M4.07741.30.080 |
| Strategic Brand Management | ILV | 2,0 | 4,0 | M4.07741.30.070 |
| Specialization Area: Organization | Type | SPPS | ECTS-Credits | Course number |
| Change Management | ILV | 2,0 | 4,0 | M4.07742.30.090 |
| Methods of Knowledge Management | ILV | 2,0 | 4,0 | M4.07742.30.100 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Agiles Mindset & Methoden | ILV | 3,0 | 5,0 | M4.07740.20.120 |
| Business Development Analytics | ILV | 3,0 | 5,0 | M4.07740.20.110 |
| Business Model Innovation | ILV | 3,0 | 5,0 | M4.07740.20.080 |
| Digitale Plattformökonomie | ILV | 3,0 | 5,0 | M4.07740.20.100 |
| Personal Development Journey - Teil 2: Purpose definieren | ILV | 1,0 | 1,0 | M4.07740.20.150 |
| Qualitatives Unternehmenswachstum und nachhaltige Führung | ILV | 3,0 | 5,0 | M4.07740.30.170 |
| Compulsory optional subject: Wahlmodul | Type | SPPS | ECTS-Credits | Course number |
| Brand Lab - Disruptive & Strategic Thinking (Wahlmodul) | ILV | 3,0 | 4,0 | M4.07740.20.131 |
| Kompetenz-, Lern- und Wissensmanagement (Wahlmodul) | ILV | 3,0 | 4,0 | M4.07740.20.140 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Development and Management Simulation | PT | 2,0 | 2,0 | M4.07740.40.000 |
| Master Exam | DP | 0,0 | 3,0 | M4.07740.40.040 |
| Master Thesis | MT | 0,0 | 21,0 | M4.07740.40.030 |
| Personal Development Program | ILV | 2,0 | 2,0 | M4.07740.40.020 |
| Research Forum | ILV | 2,0 | 2,0 | M4.07740.40.010 |
Job & Career
What do the following tasks have in common? Identifying business ideas and growth opportunities; developing new target groups, distribution channels and markets; adapting existing business models to a changed environment (keyword digitization) and developing new business models. All these tasks have a high innovative character, affect every company that wants to be successful in the long term - and are among the core tasks of business development. Business developers require extensive technical expertise from various areas - skills that represent a combination of industry know-how, product and market knowledge, an understanding of customer needs, business processes and strategic planning.
Graduates of the Master's program have a wide range of career opportunities, including
- Business Development
- Assistant to the management / Business Development
- Junior Business Developer
- Senior Business Developer
- Head of Business Development
- Marketing & Sales
- Human Resources
- Project Management
- Business Consulting
Der erfolgreiche Abschluss des Masterstudiums Business Development & Management berechtigt in weiterer Folge zu einem Doktoratsstudium gemäß § 6 FHStG (4).
Statements
Testimonials
Anna Eigner
Abschlussjahr: 2020
Bereichsleitung im Fachbereich Menschen im Alter bei Diakonie de La Tour
Marina Staab
Abschlussjahr: 2021
Assistentin Beschaffung bei Aldi Süd
Alexander Kohl
Abschlussjahr: 2020
Geschäftsführung – Elektro Lackner GmbH
Faculty and Staff - Business Development & Management
Head of Degree Program Business Development & Management, Professor of Marketing & Market Research
FH-Prof. Mag. Dr.
Alexander Schwarz-Musch
Administration of Studies - Economy and Business Development & Management Master
Evelyn Eigner
Senior Lecturer of English, International Coordinator
Janet Brown, MA MA
Leading Team Business Management, Professor of Business Management, Focus: Management Accounting
FH-Prof. Mag. Dr.
Alexander Sitter
Leading Team Business Management, Professor of Business Management, Focus: Human Resources Management & Organisation
FH-Prof.in Mag.a Dr.in
Ursula Liebhart
Professor of Digital Business
FH-Prof. Dr.
Wolfgang Eixelsberger
Professor for General Management
FH-Prof. Dr.
Dietmar Brodel
Professor for Intercultural Management
FH-Prof.in Dr.in
Eithne Knappitsch
Professor of Logistics and Change Management
Mag.
Wolfgang Leitner
Professor of Public and European Law
FH-Prof. MMag. Dr.
Florian Oppitz
Professor of Applied Economics
FH-Prof.in Mag. (FH) Dr.in
Birgit Aigner-Walder
Vice Dean Management, Professor of Business Management
FH-Prof.in Mag.a
Hermine Bauer
Part-time Lecturer
Mag.
Helmut Georg Bliem
Mag.
Selvana Disho, Bakk.
Mag. (FH)
Bernd Eder
Mag.a
Ute Hammerschall
DI Dr.
Rupert Hasenöhrl
DI (FH) Dr.
Peter Claus Kriebernegg
Campus & Anreise
Villach
The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.
Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.
In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.
Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.
Explore Campus Villach on a 360° Tour.
Make a virtual walk through the Science & Energy Labs – T10.
Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.
Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.
The bus company Dr. Richard runs from Villach city to the FH in about every 15 minutes. The timetables are coordinated with the timetables of the ÖBB.
Contact
Europastraße 4
9524 Villach, Austria
+43 5 90500 7700
villach[at]fh-kaernten[dot]at
Explore Campus Villach on a 360° Tour.
