Ensuring sustainable profitable growth

An idea, a business model, financing – starting a company is very difficult.  However, the real challenge lies in the long-term business success: this is based on ensuring sustainable profitable growth, one of the core tasks of successful corporate management.

UNIQUE ASPECT IN AUSTRIA

In addition to its quantitative aspects, growth also has a qualitative component that is vital when improving the company’s performance.  This is exactly the focus of the master’s degree program Business Development & Management: future business managers are trained here, and they can be characterized not only by “entrepreneurship”, but also by their abilities to develop and implement growth strategies for mature companies. 

As the only degree program in Austria with this emphasis of studies, Business Development & Management has a unique selling point.  The demand for our graduates on the labor market is high as a large segment of Austrian companies need personnel with know-how in order to remain efficient and competitive.  Students therefore learn to develop suitable strategies utilizing knowledge from a number of interdisciplinary subject fields (e.g., marketing, innovation, production, financing, organization, HR-management). 

Experienced lecturers and faculty from academia as well as from the business world accompany our students through their studies.  Courses convey current concepts and tools that are necessary for the development and implementation of growth strategies in firms.  Current case studies, group work and consulting projects for companies ensure the highest possible practical relevance.  The topics that students deal with during their studies range from business model development to digitalization.

The degree program offers opportunities to specialize in the areas of regionality, sustainability and the information society.  These key developments are trends that companies will face in the coming years and will have a decisive impact on their respective business environments. Moreover, students can only choose from two specialization options: Marketing or Organization & HR Management.

Students also benefit from the job-friendly organization of the degree program, which is organized in such a way that the degree program can be completed part-time.  Classes and lectures take place on Wednesdays and Thursdays after 4:50 pm, Fridays after 1:30 pm and occasionally on Saturdays.  Students have the opportunity to spend a semester abroad at one of our numerous partner universities in the fourth semester.

Application deadline

Period I: 01.10. - 15.03.20 
Period II: 16.03.- 15.05.20
Period III: 16.03. - 15.07.20 
Period IV: 16.07. - 30.09.20

Please note that applicants from non-EU countries or applicants living outside the European Union should apply as soon as possible to be in time for the visa procedure.

Study start

The Semester starts on 21.09.2020.

Teaching time

Wed and Thu from 16:50, Fri from 13:30 and Sat from 08:30 (ca. 1 - 2 Saturdays per month)

Events

FH DAY
31.01.2020
9-14 h
Campus Villach

FH CAMPUS DAY
06.03. & 08.05.2020
15-19 h
Campus Villach I Spittal I Feldkirchen I Klagenfurt

Study-Info-Lounge
Second Tuesday of the month
14-18 h
Campus Villach

Online-Info-Sessions10.12.2019 I 14.04.2020 I 14.07.2020

Further information

Language of instruction: German

Information

Contact

Please contact us if you have any questions about your studies:

Program Director

Level of qualification
Master
ECTS credits
120
Tuition fees
€ 363,36 / Semester
Qualification awarded
  • Master of Arts in Business
Duration of study
4 Semester
ÖH (Austrian Student Union) fee
€ 20,20 / Semester
Language of instruction
Deutsch
FH campus
  • Villach

General Study Information

 

 

 

 

 

 

 

 

Profile

In the master's degree program "Business Development & Management" students learn how to successfully develop companies. The course focuses on ways and means of enabling and driving economic growth - this is much sought-after know-how that is needed in numerous companies. The innovative master's degree program has a unique selling point in Austria and offers attractive specialization opportunities.

These include the areas of Marketing or Organization & Human Resources. In the course of their studies, students deal with topics such as growth strategies, strategic management, business model development, digitalisation, sustainability or marketing. In addition to scientifically sound content, the course also stands out with its high practical relevance: current case studies, group work and consulting projects for companies give students initial insights into their future work and bring them into contact with potential employers. 

What students should bring to their studies:

  • Interest in economic topics.
  • The ability to work in teams and to lead them.
  • Language and communication skills.
  • Responsible social behaviour.
  • Fun with international and intercultural challenges.

Admission to the master's degree program in Business Development & Management requires the completion of a relevant bachelor's or diploma degree or an equivalent course of study at a recognised domestic or foreign post-secondary educational institution. 

After successful completion of their studies, graduates have the following skills and knowledge:

  • They analyse trends (especially in the areas of regionality, sustainability and the information society) for their chances of quantitative and qualitative company growth.
  • They develop growth strategies for companies.
  • They work on the development of new products and accompany their introduction to the market.
  • They develop new business models and open up new target groups and business areas.
  • They design internal conditions so that they support the quantitative growth of the company.
  • They possess relevant social, communicative and linguistic competence.
  • They lead interdisciplinary project teams and develop solutions for interface problems between the disciplines.

Current courses - Business Development & Management

LectureTypeSPPSECTS-CreditsCourse number
Digitization and Business Model Development ILV 2,0 3,0 M4.07740.20.080
Challenge of globalization for regions ILV 2,0 3,0 M4.07740.20.060
Intellectual Property ILV 2,0 2,0 M4.07740.20.050
Instruments of cost management ILV 2,0 3,0 M4.07740.20.040
Cooperation and Supply Chain Design ILV 2,0 4,0 M4.07740.20.000
Negotiation anc Conflict Resolution Group A ILV 2,0 2,0 M4.07740.20.090
Negotiation anc Conflict Resolution Group B ILV 2,0 2,0 M4.07740.20.090
Product-Life-Cycle-Management ILV 2,0 3,0 M4.07740.20.030
Qualitative Corporate Growth ILV 2,0 3,0 M4.07740.20.070
Legal Framework and Evaluation of Mergers & Acquisitions ILV 2,0 4,0 M4.07740.20.010
Strategic Marketing ILV 2,0 3,0 M4.07740.20.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development and Management Simulation PT 2,0 2,0 M4.07740.40.000
Master Exam DP 0,0 3,0 M4.07740.40.040
Master Thesis MT 0,0 21,0 M4.07740.40.030
Personal Development Program ILV 2,0 2,0 M4.07740.40.020
Research Forum Group A ILV 2,0 2,0 M4.07740.40.010
Research Forum Group B ILV 2,0 2,0 M4.07740.40.010
LectureTypeSPPSECTS-CreditsCourse number
Business Intelligence and Big Data Group A ILV 2,0 3,0 M4.07740.10.040
Business Intelligence and Big Data Group B ILV 2,0 3,0 M4.07740.10.040
Cooperating Across Borders Group A ILV 2,0 2,0 M4.07740.10.090
Cooperating Across Borders Group B ILV 2,0 2,0 M4.07740.10.090
Business Model Development PT 2,0 3,0 M4.07740.10.010
Basic seminar Sustainability ILV 2,0 3,0 M4.07740.10.070
Industry 4.0 - Smart Manufacturing ILV 2,0 3,0 M4.07740.10.080
Integrated Company, Market and Competition Analysis ILV 2,0 3,0 M4.07740.10.030
Competence Development and Competence Management ILV 2,0 3,0 M4.07740.10.050
Economic Perspectives on Regionality ILV 2,0 3,0 M4.07740.10.060
Corporate Strategy and Business Development ILV 2,0 3,0 M4.07740.10.000
Growth from the Core Business ILV 2,0 4,0 M4.07740.10.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development Project - Value Creation Concept and Development of Business Plans Group A PT 4,0 7,0 M4.07740.30.000
Business Development Project - Value Creation Concept and Development of Business Plans Group B PT 4,0 7,0 M4.07740.30.000
Behavioral and Psychological Foundations of Decision Making ILV 2,0 2,0 M4.07740.30.050
European Business Law ILV 1,0 2,0 M4.07740.30.010
Master Thesis Seminar Group A ILV 2,0 2,0 M4.07740.30.060
Master Thesis Seminar Group B ILV 2,0 2,0 M4.07740.30.060
Specialisation Seminar Information Society SE 2,0 3,0 M4.07740.30.040
Specialisation Seminar Sustainability SE 2,0 3,0 M4.07740.30.030
Specialisation Seminar Regionality SE 2,0 3,0 M4.07740.30.020
Specialization Area: MarketingTypeSPPSECTS-CreditsCourse number
Sales Management ILV 2,0 4,0 M4.07741.30.080
Strategic Brand Management ILV 2,0 4,0 M4.07741.30.070
Specialization Area: OrganizationTypeSPPSECTS-CreditsCourse number
Change Management ILV 2,0 4,0 M4.07742.30.090
Methods of Knowledge Management ILV 2,0 4,0 M4.07742.30.100
LectureTypeSPPSECTS-CreditsCourse number
Digitization and Business Model Development ILV 2,0 3,0 M4.07740.20.080
Challenge of globalization for regions ILV 2,0 3,0 M4.07740.20.060
Intellectual Property ILV 2,0 2,0 M4.07740.20.050
Instruments of cost management ILV 2,0 3,0 M4.07740.20.040
Cooperation and Supply Chain Design ILV 2,0 4,0 M4.07740.20.000
Negotiation anc Conflict Resolution ILV 2,0 2,0 M4.07740.20.090
Product-Life-Cycle-Management ILV 2,0 3,0 M4.07740.20.030
Qualitative Corporate Growth ILV 2,0 3,0 M4.07740.20.070
Legal Framework and Evaluation of Mergers & Acquisitions ILV 2,0 4,0 M4.07740.20.010
Strategic Marketing ILV 2,0 3,0 M4.07740.20.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development and Management Simulation PT 2,0 2,0 M4.07740.40.000
Master Exam DP 0,0 3,0 M4.07740.40.040
Master Thesis MT 0,0 21,0 M4.07740.40.030
Personal Development Program ILV 2,0 2,0 M4.07740.40.020
Research Forum ILV 2,0 2,0 M4.07740.40.010
LectureTypeSPPSECTS-CreditsCourse number
Business Intelligence and Big Data ILV 2,0 3,0 M4.07740.10.040
Cooperating Across Borders ILV 2,0 2,0 M4.07740.10.090
Business Model Development PT 2,0 3,0 M4.07740.10.010
Basic seminar Sustainability ILV 2,0 3,0 M4.07740.10.070
Industry 4.0 - Smart Manufacturing ILV 2,0 3,0 M4.07740.10.080
Integrated Company, Market and Competition Analysis ILV 2,0 3,0 M4.07740.10.030
Competence Development and Competence Management ILV 2,0 3,0 M4.07740.10.050
Economic Perspectives on Regionality ILV 2,0 3,0 M4.07740.10.060
Corporate Strategy and Business Development ILV 2,0 3,0 M4.07740.10.000
Growth from the Core Business ILV 2,0 4,0 M4.07740.10.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development Project - Value Creation Concept and Development of Business Plans PT 4,0 7,0 M4.07740.30.000
Behavioral and Psychological Foundations of Decision Making ILV 2,0 2,0 M4.07740.30.050
European Business Law ILV 1,0 2,0 M4.07740.30.010
Master Thesis Seminar ILV 2,0 2,0 M4.07740.30.060
Specialisation Seminar Information Society SE 2,0 3,0 M4.07740.30.040
Specialisation Seminar Sustainability SE 2,0 3,0 M4.07740.30.030
Specialisation Seminar Regionality SE 2,0 3,0 M4.07740.30.020
Specialization Area: MarketingTypeSPPSECTS-CreditsCourse number
Sales Management ILV 2,0 4,0 M4.07741.30.080
Strategic Brand Management ILV 2,0 4,0 M4.07741.30.070
Specialization Area: OrganizationTypeSPPSECTS-CreditsCourse number
Change Management ILV 2,0 4,0 M4.07742.30.090
Methods of Knowledge Management ILV 2,0 4,0 M4.07742.30.100

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Job & Career

The Business Development Manager opens up new business areas and further develops existing ones. He develops new business models for his company, opens up new sales markets and customer groups and collaborates on the development of new products and services.

The development and implementation of growth strategies is not limited to any industry or company size, graduates therefore have access to a broad job market for their career entry. Depending on how well business development is anchored in the organizational structure, there are a variety of opportunities. Business development tasks are often taken on in the following functions:

Eine Vielzahl wachstumsorientierter Unternehmen haben eigene Stellen für den Bereich Business Development ausgeschrieben. AbsolventInnen des Masterstudiums qualifizieren sich mit ihrer Ausbildung für diese Tätigkeit. In dieser Funktion analysieren sie Märkte und Trends, entwickeln Businesspläne und Marktbearbeitungsstrategien, übernehmen die Projektleitung für die Umsetzung neuer Produkt- und Dienstleistungskonzepte und arbeiten in enger Abstimmung mit der Geschäftsführung bzw. den einzelnen Bereichsleitungen (z.B. F&E, Fertigung & Logistik, HR-Management) im Unternehmen.

Die Entwicklung und Umsetzung von Wachstumsstrategien gehört zum zentralen Aufgabenbereich der Unternehmensführung. AbsolventInnen des Masterstudiums unterstützen die Geschäftsführung bzw. den Vorstand von Unternehmen, diese Aufgabe erfolgreich umzusetzen.

Der Bereich Marketing & Vertrieb bietet eine Vielzahl an Beschäftigungsmöglichkeiten für AbsolventInnen des Masterstudiums. Diese reichen von der Analyse von Trends und Marktbeobachtungen über die Entwicklung von Produkteinführungsstrategien bis hin zu Aufgaben im Bereich Neukundengewinnung und Customer Relationship Management.

Um Wachstumsstrategien erfolgreich umsetzen zu können, sind im Unternehmen die erforderlichen Voraussetzungen zu schaffen. Damit sind organisatorische Veränderungsprozesse ebenso angesprochen wie Fragen des Wissensmanagements oder der Rekrutierung, Aus- und Weiterbildung von MitarbeiterInnen.

Die Entwicklung und Markteinführung von neuen Produkten und Dienstleistungen werden i.d.R. als Projekte definiert. AbsolventInnen des Masterstudiums finden aufgrund umfassender Projektmanagementkenntnisse hier ein breites Einsatzfeld.

Angesichts der interdisziplinären und komplexen Aufgabenstellungen, die mit der Entwicklung und Markteinführung von neuen Produkten und Dienstleistungen verbunden, bieten sich für AbsolventInnen des Masterstudiums vielfältige Einsatzmöglichkeiten im Consultingbereich.

The successful completion of the Master's degree program in Business Development & Management subsequently entitles the holder to pursue doctoral studies in accordance with § 6 FHStG (4). 

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Alumniprofile Business Development & Management

Karl-Heinz Jovanovic

Abschlussjahr: 2019

Sales & Business Development, Kreativkeramik

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Alumniprofile Business Development & Management

Alexandra Frierss

Abschlussjahr: 2019

Marketing bei Frierss & Frierss Feines Haus

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Alumniprofile Business Development & Management

Nina Knafl

Abschlussjahr: 2019

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Alumniprofile Business Development & Management

Maximilian Koster

Abschlussjahr: 2019

Statements


Testimonials

alt text
Alumniprofile Business Development & Management

Karl-Heinz Jovanovic

Abschlussjahr: 2019

Sales & Business Development, Kreativkeramik

alt text
Alumniprofile Business Development & Management

Alexandra Frierss

Abschlussjahr: 2019

Marketing bei Frierss & Frierss Feines Haus

alt text
Alumniprofile Business Development & Management

Nina Knafl

Abschlussjahr: 2019

alt text
Alumniprofile Business Development & Management

Maximilian Koster

Abschlussjahr: 2019

Faculty and Staff - Business Development & Management

Head of Degree Program Business Development & Management, Professor of Marketing & Market Research

FH-Prof. Mag. Dr.

 Alexander Schwarz-Musch
Administration of Studies - Economy and Business Development & Management Master
Senior Lecturer of English, International Coordinator
Leading Team Business Management, Professor of Business Management, Focus: Management Accounting

FH-Prof. Mag. Dr.

 Alexander Sitter
Leading Team Business Management, Professor of Business Management, Focus: Human Resources Management & Organisation

FH-Prof.in Mag.a Dr.in

 Ursula Liebhart
Professor for Intercultural Management

FH-Prof.in Dr.in

 Eithne Knappitsch
Professor of Logistics and Change Management
Professor of Public and European Law

FH-Prof. MMag. Dr.

 Florian Oppitz
Professor of Applied Economics

FH-Prof.in Mag. (FH) Dr.in

 Birgit Aigner-Walder
Program Director Digital Business Management & Professor of Digital Business

FH-Prof. Dr.

 Wolfgang Eixelsberger
Dean Management, Program Director Business Management
Vice Dean, Professor of Business Management

FH-Prof.in Mag.a

 Hermine Bauer

Campus & Anreise

Villach

The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.

Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.

In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.

Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.

 Explore Campus Villach on a 360° Tour.

Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

 

The bus company Kowatsch runs from Villach train station to the FH in about every 40 minutes. The timetables are coordinated with the timetables of the ÖBB.

Contact

Europastraße 4
9524 Villach, Austria

+43 5 90500 7700 
villachfh-kaerntenat

Explore Campus Villach on a 360° Tour.