Martin Reicher
Mein wichtigster Tipp: Offen bleiben – für neue Inhalte, neue Sichtweisen und neue Möglichkeiten.
Studienzweig Wirtschaftspsychologie
Bachelor-Studiengang Wirtschaft
Psychologisches Know-how in wirtschaftliche Kontexte übertragen
Technologischer Fortschritt, zunehmende Digitalisierung und Automatisierung, sich wandelnde Ansprüche im Alltags- und Berufsleben sowie gesellschaftlicher und kultureller Wandel stellen Organisationen, Unternehmen und Menschen laufend vor neue Herausforderungen und Veränderungsprozesse, für deren erfolgreiche Bewältigung psychologisches Know-How über menschliches Verhalten und Erleben (behavioral insights / consumer insights / …) sowie der Einsatz psychologischer Methoden und Tools in wirtschaftlichen Kontexten immer wichtiger werden.
Wirtschafts-& Managementprozesse besser verstehen und optimieren
Dementsprechend suchen Unternehmen vermehrt gut ausgebildete Wirtschaftswissenschafter*innen mit zusätzlichem verhaltenswissenschaftlichen und psychologischen Know-how. An diesem Bedarf setzt das Studium der Wirtschaftspsychologie an, das aus der Verschränkung des Erwerbs von wirtschaftswissenschaftlichen Grundkenntnissen – unter anderem in den Bereichen Kostenrechnung & Controlling, Personal & Organisation, Marketing & Digital Marketing, Business Software, Volkswirtschaftslehre, Investition & Finanzierung, Business Intelligence, … – und psychologischem Know-how und Kompetenzen besteht.
Die Zielsetzung des Wirtschaftspsychologie-Studiums ist es, dass Sie lernen, psychologische Erkenntnisse über das menschliche Verhalten und Erleben auf unterschiedliche wirtschaftliche Kontexte – auch unter Berücksichtigung von Querschnittsthemen wie Digitalisierung oder Nachhaltigkeit – zu übertragen und damit zu einem besseren Verständnis von Wirtschafts- und Managementprozessen und zu deren Optimierung beizutragen.
Ein solcher Kontext ist die ARBEITSWELT, wo es um die Bereiche Arbeitspsychologie, Managementpsychologie oder Personal- und Organisationspsychologie geht. Konkret geht es beispielsweise darum zu schauen, welche psychologischen Hebel genutzt werden können, um die Motivation der Mitarbeiter*innen zu stärken und damit zu einer optimalen Arbeitsleistung beizutragen. Oder welche Maßnahmen in der betrieblichen Gesundheitsförderunggesetzt werden können, um das Wohlbefinden der Mitarbeiter*innen zu stärken und zu einer guten Work-Life-Balance beizutragen und damit zur langfristigen Erhaltung einer gesunden Arbeitskraft beizutragen.
Ein zweiter wichtiger Kontext ist das Verhalten und Erleben des KUNDEN, wo die Bereiche Konsumpsychologie oder Markt- und Werbepsychologie eine wichtige Rolle spielen. Konkret geht es beispielsweise darum, durch psychologische Insights zu erklären, wovon sich Menschen bei ihrem Kaufverhalten leiten lassen. Oder etwa wie man Erkenntnisse über Persönlichkeitseigenschaften für die optimale Gestaltung individualisierter und maßgeschneiderter Werbemaßnahmen nutzen kann. Ein weiteres konkretes Beispiel wäre, mit psychologischem Know-how zu erklären, warum zwar viele Menschen ein starkes Bewusstsein für Nachhaltigkeit und Umweltschutz haben, trotzdem aber ein nicht nachhaltiges und klimaschädliches Kaufverhalten zeigen (anstatt des regional produzierten Bio-Steaks zum Steak aus Argentinien greifen) und welche Maßnahmen ergriffen werden können, um klimafreundliches Verhalten zu fördern.
Beim dritten wirtschaftlichen Kontext der MÄRKTE geht es beispielsweise um die Themen Verhaltensökonomie oder Finanzpsychologie. Konkret geht es darum zu verstehen, wie Menschen ihre Entscheidungen wirklich treffen: in vielen Fällen eben nicht rational unter Abwägung aller Vorteile und Nachteile aller Optionen, sondern oftmals nicht-rational über fehlerbehaftete Entscheidungs-Heuristiken. Daraus lassen sich beispielsweise wichtige Implikationen für die Finanzierung in Unternehmen oder für das Anlegerverhalten ableiten und es lässt sich die Entstehung von Spekulationsblasen und Paniken an Finanzmärkten erklären.
Testimonials
Sophia Filippitsch
Mein wichtigster Tipp ist: gute Organisation!
Jana Entstrasser
Mein wichtigster Tipp: Man sollte die Chance nutzen, Fragen zu stellen und neugierig zu sein.
Online-Infosession buchen
In den Online-Infosessions stellt Ihnen die Programmleitung das Studium detailliert vor. Sie erhalten wertvolle Informationen zu Studieninhalt, Praktika, den Aufnahmevoraussetzungen und den vielfältigen Karrieremöglichkeiten.
FH-Prof. Mag. Dr. Thomas Fenzl
Studienbereichsleitung Wirtschaft & Management und Studienzweigleitung Wirtschaftspsychologie
Bachelorstudium Wirtschaftspsychologie - Infos
Kontakt
Bei organisatorischen Fragen zum Studium kontaktieren Sie:
Bei inhaltlichen Fragen zum Studium kontaktieren Sie:
Kontakt
Bei organisatorischen Fragen zum Studium kontaktieren Sie:
Level of qualification
Bachelor
Bachelor
ECTS credits
180.00
180.00
Tuition fees
€ 363.36 / semester
€ 363.36 / semester
Qualification awarded
- Bachelor of Arts in Business
Duration of study
6 semester
6 semester
ÖH (Austrian Student Union) fee
€ 25.20 / semester
€ 25.20 / semester
Language of instruction
German
German
FH campus
- Villach
Starting in the winter semester of 2026, students from third countries (non-EU/EEA countries) will be charged a tuition fee of € 500 per semester. Further information.
General Study Information
Die Zuordnung der Module zu den 6 Kernbereichen im Studium der Wirtschaftspsychologie (gerundeter prozentueller Anteil im Studium in Klammern)
- Betriebswirtschaftliche Grundlagen (20%)
- Psychologische Grundlagen (12%)
- Soft Skills (10%)
- Empirische Methoden & Data Management (13%)
- Wirtschaftspsychologische Anwendungsfächer (25%)
- Berufspraxis & angewandte Forschung (20%)
stellt sich wie folgt dar:
Studienzweig Wirtschaftspsychologie - Profil
Der interdisziplinäre Studienzweig „Wirtschaftspsychologie“ im Bachelorstudiengang „Wirtschaft“ bildet an der Schnittstelle zwischen Wirtschaft und Psychologie qualifizierte Fach- und Führungskräfte aus, die mit ihren wirtschaftswissenschaftlichen Grundkenntnissen und fundiertem psychologischen und verhaltenswissenschaftlichen Know-how verantwortungsvolle Aufgaben in der Wirtschaft übernehmen können.
Im Zentrum des Studienzweig „Wirtschaftspsychologie“ steht dabei eine interdisziplinäre Vermittlung von Qualifikationen im Bereich wirtschaftswirtschaftlicher und psychologischer Grundkenntnisse sowie wirtschaftspsychologischer Anwendungskenntnisse (, insbesondere in den Schwerpunkten „Personal, Organisation und Arbeit“ sowie „Konsum, Marketing & Marktforschung“.
Aufbauend auf die fächerübergreifende Qualifikation können Absolvent*innen Wirtschafts- und Managementprozesse in der Praxis durch die Integration psychologischer und verhaltenswissenschaftlicher Erkenntnisse über menschliches Verhalten und Erleben (behavioral insights / consumer insights / …) optimieren und zur Erreichung unternehmerischer Ziele beitragen.
Zudem wird im Studienzweig „Wirtschaftspsychologie“ eine praxisnahe Ausbildung durch die engen Kontakte zur Wirtschaft, die tiefe Einblicke in die berufliche Praxis erlauben, sichergestellt und mit den Optionen eines Auslandssemesters und Auslandspraktikums eine internationale Ausrichtung ermöglicht, die zur Schärfung des Profils genützt werden kann.
Das Bachelorstudium Wirtschaft im Studienzweig „Wirtschaftspsychologie“ an der FH Kärnten kann grundsätzlich ohne facheinschlägige Vorbildung bei entsprechendem Interesse und gegebener Leistungsbereitschaft von jeder Schulbildung mit allgemeiner Universitätsreife aus angestrebt werden.
Was Wirtschaftspsychologie Studierende ins Studium mitbringen sollten:
- Interesse an wirtschaftlichen und gesellschaftlich relevanten Themen
- Interesse an psychologischen Aspekten des menschlichen Verhaltens in der Wirtschaft
- Die Fähigkeit, in Teams zu arbeiten und diese auch zu führen
- Sprachliche und kommunikative Kompetenzen
- Verantwortungsbewusstes Verhalten
- Spaß an internationalen und interkulturellen Herausforderungen
Nach erfolgreichem Abschluss des Bachelorstudiums „Wirtschaft“ im Studienzweig „Wirtschaftspsychologie“ sind die Absolvent*innen in der Lage…
- grundlegendes Wirtschaftswissen in praktischen Geschäftssituationen anzuwenden,
- die wichtigsten Konzepte in den Funktionsbereichen Finanz-/Rechnungswesen, Fertigung & Logistik, Marketing und Personal zu kennen und anzuwenden,
- menschliches Verhalten und Erleben in unterschiedlichen wirtschaftlichen Kontexten (z.B. Kunde/in, Mitarbeiter/in, Märkte) auf unterschiedlichen Ebenen (z.B. Individuum, Gruppe, Organisation bzw. Unternehmen, Gesellschaft) zu erklären, vorherzusagen und zu verändern,
- Methoden zur Analyse der internen Situation sowie des rechtlichen, sozialen und wirtschaftlichen Umfelds von Organisationen zu kennen und anzuwenden,
- die Methoden der verschiedenen Aufgabenbereiche der Wirtschaftspsychologie, insbesondere in den Vertiefungsschwerpunkten „Personal, Organisation und Arbeit“ sowie „Konsum, Marketing & Marktforschung“, vor dem Hintergrund konkreter Kontexte aus der Praxis kritisch zu reflektieren und zur Lösung praktischer Problemstellungen zielorientiert einzusetzen,
- Führungsaufgaben in Organisationen wahrzunehmen,
- unterschiedliche Standpunkte im potentiellen Interessenskonflikt zwischen Individuum und Unternehmen kritisch zu hinterfragen und bei ihrem professionellen Handeln angemessen zu berücksichtigen.
- sich in multikulturelle und interdisziplinäre Teams zu integrieren,
- ihr wirtschaftspsychologisches Handeln auf die Ziele nachhaltiger Entwicklung zu beziehen.
Current courses - Management
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Controlling Group I | ILV | 1,0 | 2,0 | B4.06360.20.270 |
| Controlling Group II | ILV | 1,0 | 2,0 | B4.06360.20.270 |
| Controlling Group III | ILV | 1,0 | 2,0 | B4.06360.20.270 |
| English: Reading in Context Group I | ILV | 0,8 | 1,0 | B4.06360.20.301 |
| English: Reading in Context Group II | ILV | 0,8 | 1,0 | B4.06360.20.301 |
| English: Reading in Context Group III | ILV | 0,8 | 1,0 | B4.06360.20.301 |
| English: Reading in Context Group IV | ILV | 0,8 | 1,0 | B4.06360.20.301 |
| Fundamentals of Business Law | ILV | 3,0 | 5,0 | B4.06360.20.310 |
| Collaborative Work Group A | ILV | 3,0 | 5,0 | B4.06364.20.320 |
| Collaborative Work Group B | ILV | 3,0 | 5,0 | B4.06364.20.320 |
| Cost Accounting Group I | ILV | 2,0 | 3,0 | B4.06360.20.260 |
| Cost Accounting Group II | ILV | 2,0 | 3,0 | B4.06360.20.260 |
| Cost Accounting Group III | ILV | 2,0 | 3,0 | B4.06360.20.260 |
| Marketing & Sales Group I | ILV | 3,0 | 5,0 | B4.06360.20.280 |
| Marketing & Sales Group II | ILV | 3,0 | 5,0 | B4.06360.20.280 |
| Marketing & Sales Group III | ILV | 3,0 | 5,0 | B4.06360.20.280 |
| Scientific Work & Writing Group I | ILV | 2,4 | 4,0 | B4.06360.20.290 |
| Scientific Work & Writing Group II | ILV | 2,4 | 4,0 | B4.06360.20.290 |
| Scientific Work & Writing Group III | ILV | 2,4 | 4,0 | B4.06360.20.290 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Enterprise Resource Planning Systems (ERP-Systems) | ILV | 3,0 | 5,0 | B4.06364.20.330 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Fundamentals of Digital Business Management | ILV | 3,0 | 5,0 | B4.06361.20.380 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Group Accounting | ILV | 0,9 | 1,5 | B4.06366.20.370 |
| Austrian Commercial Code (UGB) & Accounting | ILV | 2,1 | 3,5 | B4.06366.20.360 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| Einführung in das nachhaltige Hotelmanagement | ILV | 2,4 | 4,0 | B4.06362.20.390 |
| English for Hotel Management | ILV | 0,8 | 1,0 | B4.06362.20.401 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Grundlagen des öffentlichen Dienstrechts | ILV | 1,0 | 2,0 | B4.06363.20.420 |
| Public Management | ILV | 2,0 | 3,0 | B4.06363.20.410 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Cognitive and neurobiological foundations of behaviour and experience II | ILV | 3,0 | 5,0 | B4.06367.20.340 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.410 |
| Spanish II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.380 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| English: Academic English Group A | ILV | 0,7 | 1,0 | B4.06360.40.091 |
| English: Academic English Group B | ILV | 0,7 | 1,0 | B4.06360.40.091 |
| European Law | ILV | 1,8 | 2,5 | B4.06360.40.080 |
| Fundamentals of Empirical Social Research II Group A | ILV | 1,5 | 2,5 | B4.06360.40.020 |
| Fundamentals of Empirical Social Research II Group B | ILV | 1,5 | 2,5 | B4.06360.40.020 |
| Fundamentals of economics II: Macroeconomics Group A | ILV | 1,8 | 2,5 | B4.06360.40.070 |
| Fundamentals of economics II: Macroeconomics Group B | ILV | 1,8 | 2,5 | B4.06360.40.070 |
| Research Skills II Group A | ILV | 0,9 | 1,5 | B4.06360.40.010 |
| Research Skills II Group B | ILV | 0,9 | 1,5 | B4.06360.40.010 |
| Project Management Group A | ILV | 3,2 | 4,0 | B4.06360.40.040 |
| Project Management Group B | ILV | 3,2 | 4,0 | B4.06360.40.040 |
| Project Management Systems | ILV | 0,8 | 1,0 | B4.06360.40.050 |
| Project subervision Group A | ILV | 0,8 | 1,0 | B4.06360.40.060 |
| Project subervision Group B | ILV | 0,8 | 1,0 | B4.06360.40.060 |
| Statistics II Group A | ILV | 1,2 | 2,0 | B4.06360.40.030 |
| Statistics II Group B | ILV | 1,2 | 2,0 | B4.06360.40.030 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| English for Globalization & international Business | ILV | 0,6 | 1,0 | B4.06364.40.221 |
| Export & international economy | ILV | 1,6 | 2,5 | B4.06364.40.200 |
| Fundamentals of international business | ILV | 1,6 | 2,5 | B4.06364.40.210 |
| Living in a changing world | ILV | 3,0 | 6,0 | B4.06364.40.250 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Introduction Data Engineering | ILV | 1,2 | 2,0 | B4.06361.40.110 |
| Introduction Data Value Chain | ILV | 1,2 | 2,0 | B4.06361.40.100 |
| Introduction BI & Analytics | ILV | 1,2 | 2,0 | B4.06361.40.120 |
| Investment & Financing I | ILV | 1,5 | 3,0 | B4.06360.40.340 |
| Financial Mathematics | ILV | 1,5 | 3,0 | B4.06360.40.350 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Introduction Data Engineering | ILV | 1,2 | 2,0 | B4.06366.40.280 |
| Introduction Data Value Chain | ILV | 1,2 | 2,0 | B4.06366.40.270 |
| Introduction BI & Analytics | ILV | 1,2 | 2,0 | B4.06366.40.290 |
| Corporate Code & Accounting | ILV | 4,0 | 6,0 | B4.06366.40.260 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| Digital Hotel & Social Media Marketing | ILV | 2,7 | 4,0 | B4.06362.40.130 |
| English for Hotel Management III | ILV | 0,7 | 1,0 | B4.06362.40.161 |
| Hotel Public Relations | ILV | 0,7 | 1,0 | B4.06362.40.150 |
| Investment & Financing I | ILV | 1,5 | 3,0 | B4.06360.40.340 |
| Financial Mathematics | ILV | 1,5 | 3,0 | B4.06360.40.350 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| English for Public Management II | ILV | 0,7 | 1,0 | B4.06363.40.191 |
| Investment & Financing I | ILV | 1,5 | 3,0 | B4.06360.40.340 |
| Comparison of Political Systems | ILV | 1,7 | 2,5 | B4.06363.40.170 |
| Comparison of selected policy fields | ILV | 1,7 | 2,5 | B4.06363.40.180 |
| Financial Mathematics | ILV | 1,5 | 3,0 | B4.06360.40.350 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| Present, Argue, Discuss | ILV | 3,0 | 6,0 | B4.06360.40.370 |
| Russian IV | ILV | 3,0 | 4,0 | B4.06360.80.310 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Bachelor Thesis and Bachelor Colloquium | BT | 1,0 | 10,0 | B4.06360.60.010 |
| Bachelor Exam | BE | 0,0 | 2,0 | B4.06360.60.020 |
| Professional Internship | BOPR | 0,0 | 18,0 | B4.06360.00.030 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Student Orientation Program | ILV | 0,6 | 1,0 | B4.06360.10.020 |
| Business Software Group I | ILV | 2,0 | 3,0 | B4.06360.10.070 |
| Business Software Group II | ILV | 2,0 | 3,0 | B4.06360.10.070 |
| Business Software Group III | ILV | 2,0 | 3,0 | B4.06360.10.070 |
| English: Persuasive Self-Presentation Group I | ILV | 0,8 | 1,0 | B4.06360.10.051 |
| English: Persuasive Self-Presentation Group II | ILV | 0,8 | 1,0 | B4.06360.10.051 |
| English: Persuasive Self-Presentation Group III | ILV | 0,8 | 1,0 | B4.06360.10.051 |
| English: Persuasive Self-Presentation Group IV | ILV | 0,8 | 1,0 | B4.06360.10.051 |
| Fundamentals of Accounting Group A | ILV | 3,0 | 5,0 | B4.06360.10.010 |
| Fundamentals of Accounting Group B | ILV | 3,0 | 5,0 | B4.06360.10.010 |
| Internet & Web Technology Group I | ILV | 1,0 | 2,0 | B4.06360.10.080 |
| Internet & Web Technology Group II | ILV | 1,0 | 2,0 | B4.06360.10.080 |
| Internet & Web Technology Group III | ILV | 1,0 | 2,0 | B4.06360.10.080 |
| Sustainability, Diversity & Business Ethics Group A | ILV | 3,0 | 5,0 | B4.06360.10.090 |
| Sustainability, Diversity & Business Ethics Group B | ILV | 3,0 | 5,0 | B4.06360.10.090 |
| HR & Organization Group A | ILV | 3,0 | 5,0 | B4.06360.10.060 |
| HR & Organization Group B | ILV | 3,0 | 5,0 | B4.06360.10.060 |
| Personal Development Skills Group A | ILV | 0,9 | 1,5 | B4.06360.10.040 |
| Personal Development Skills Group B | ILV | 0,9 | 1,5 | B4.06360.10.040 |
| Collaboration & Cooperation Group A | ILV | 0,9 | 1,5 | B4.06360.10.030 |
| Collaboration & Cooperation Group B | ILV | 0,9 | 1,5 | B4.06360.10.030 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Graphic Design | ILV | 3,0 | 5,0 | B4.06360.10.100 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Media & Internet (video, picture, text) | ILV | 1,0 | 2,0 | B4.06361.10.190 |
| Webcontent Management | ILV | 1,0 | 1,5 | B4.06361.10.210 |
| Webdesign and CMS (Content Management System) | ILV | 1,0 | 1,5 | B4.06361.10.200 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Digital interfaces | ILV | 1,2 | 2,0 | B4.06366.10.170 |
| ERP-Customizing | ILV | 0,6 | 1,0 | B4.06366.10.160 |
| Workflow-Management-Systems | ILV | 1,2 | 2,0 | B4.06366.10.180 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| Tourism and Destination Management | ILV | 3,0 | 5,0 | B4.06362.10.220 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Fundamentals of politics | ILV | 1,0 | 1,7 | B4.06363.10.240 |
| Fundamentals of public law | ILV | 1,0 | 1,6 | B4.06363.10.230 |
| Fundamentals of public sector | ILV | 1,0 | 1,7 | B4.06363.10.250 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Cognitive and neurobiological foundations of behaviour and experience I | ILV | 3,0 | 5,0 | B4.06367.10.150 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.320 |
| Italian I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.272 |
| Russian I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.280 |
| Spanish I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.290 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Digital Marketing Group I | ILV | 3,0 | 5,0 | B4.06360.30.530 |
| Digital Marketing Group II | ILV | 3,0 | 5,0 | B4.06360.30.530 |
| Digital Marketing Group III | ILV | 3,0 | 5,0 | B4.06360.30.530 |
| English: Current Trend Analysis Group I | ILV | 0,8 | 1,0 | B4.06360.30.521 |
| English: Current Trend Analysis Group II | ILV | 0,8 | 1,0 | B4.06360.30.521 |
| English: Current Trend Analysis Group III | ILV | 0,8 | 1,0 | B4.06360.30.521 |
| English: Current Trend Analysis Group IV | ILV | 0,8 | 1,0 | B4.06360.30.521 |
| English: Writing Reports Group I | ILV | 0,8 | 1,0 | B4.06360.30.501 |
| English: Writing Reports Group II | ILV | 0,8 | 1,0 | B4.06360.30.501 |
| English: Writing Reports Group III | ILV | 0,8 | 1,0 | B4.06360.30.501 |
| English: Writing Reports Group IV | ILV | 0,8 | 1,0 | B4.06360.30.501 |
| Research Methods Group I | ILV | 2,4 | 4,0 | B4.06360.30.490 |
| Research Methods Group II | ILV | 2,4 | 4,0 | B4.06360.30.490 |
| Research Methods Group III | ILV | 2,4 | 4,0 | B4.06360.30.490 |
| Quantitative Data Analysis Group I | ILV | 2,4 | 4,0 | B4.06360.30.510 |
| Quantitative Data Analysis Group II | ILV | 2,4 | 4,0 | B4.06360.30.510 |
| Quantitative Data Analysis Group III | ILV | 2,4 | 4,0 | B4.06360.30.510 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Bilanzanalyse | ILV | 1,5 | 2,5 | B4.06360.30.540 |
| Operatives Controlling I | ILV | 1,5 | 2,5 | B4.06364.30.590 |
| Operatives Controlling II | ILV | 1,5 | 2,5 | B4.06364.30.600 |
| Self & Employee Management Group A | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Self & Employee Management Group B | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Steuerrecht | ILV | 1,5 | 2,5 | B4.06360.30.550 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| English for B2B Relationship Management | ILV | 0,7 | 1,0 | B4.06361.30.701 |
| English for Software Development & Coding | ILV | 0,8 | 1,0 | B4.06361.30.721 |
| Grundlagen E-Business/E-Commerce/E-Procurement | ILV | 1,5 | 2,5 | B4.06361.30.680 |
| Software Development & Coding | ILV | 5,4 | 9,0 | B4.06361.30.710 |
| Webshopsysteme | ILV | 1,0 | 1,5 | B4.06361.30.690 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Bilanzanalyse | ILV | 1,5 | 2,5 | B4.06360.30.540 |
| Einnahmen-Ausgaben-Rechnung | ILV | 1,5 | 2,5 | B4.06366.30.670 |
| Ertragsteuerrecht | ILV | 1,5 | 2,5 | B4.06366.30.660 |
| Fundamentals of European Law | ILV | 1,5 | 2,5 | B4.06360.30.580 |
| Austrian and International Company Law | ILV | 1,5 | 2,5 | B4.06360.30.570 |
| Steuerrecht | ILV | 1,5 | 2,5 | B4.06360.30.550 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| English for the Front Desk | ILV | 0,8 | 1,0 | B4.06362.30.741 |
| Hotel Operations I: Rooms Division & Spa Management | ILV | 2,4 | 4,0 | B4.06362.30.730 |
| Hotel Operations II: Food & Beverage und Bankett Management | ILV | 3,0 | 5,0 | B4.06362.30.750 |
| Self & Employee Management Group A | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Self & Employee Management Group B | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Fundamentals of European Law | ILV | 1,5 | 2,5 | B4.06360.30.580 |
| Austrian and International Company Law | ILV | 1,5 | 2,5 | B4.06360.30.570 |
| Politisches System Österreich und EU | ILV | 2,0 | 3,0 | B4.06363.30.760 |
| Verfassungs- und Verwaltungsrecht | ILV | 3,0 | 5,0 | B4.06363.30.780 |
| Wirtschaftspolitik | ILV | 1,0 | 2,0 | B4.06363.30.770 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Persönlichkeits- und differentielle Psychologie | ILV | 1,5 | 2,5 | B4.06367.30.620 |
| Self & Employee Management Group A | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Self & Employee Management Group B | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Soziale Grundlagen des Verhaltens und Erlebens: Sozialpsychologie | ILV | 3,0 | 5,0 | B4.06367.30.610 |
| Testtheorie & psychologische Diagnostik | ILV | 1,5 | 2,5 | B4.06367.30.630 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French III | ILV | 2,0 | 2,0 | B4.06360.70.380 |
| Italian III | ILV | 3,0 | 4,0 | B4.06360.70.332 |
| Writing with academic context | ILV | 3,0 | 5,0 | B4.06360.30.400 |
| Spanish III | ILV | 2,0 | 2,0 | B4.06360.70.350 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Balance Sheet Analsyis Group A | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Balance Sheet Analsyis Group B | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Business plan preparation | ILV | 2,8 | 6,0 | B4.06364.50.360 |
| Change Management | ILV | 1,2 | 2,0 | B4.06364.50.080 |
| Digital Business Basics | ILV | 1,2 | 2,0 | B4.06364.50.100 |
| Investment & Financing II Group A | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Investment & Financing II Group B | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Lean Manufacturing | ILV | 1,8 | 3,0 | B4.06364.50.410 |
| Learning & Development | ILV | 3,2 | 6,0 | B4.06364.50.370 |
| Brand Management | ILV | 3,3 | 6,0 | B4.06364.50.390 |
| Operational Controlling I: Operational Planning, Budgeting & Liquidity | ILV | 1,7 | 3,0 | B4.06364.50.430 |
| Operational Controlling II: Cost management techniques | ILV | 1,7 | 3,0 | B4.06364.50.440 |
| Production Management | ILV | 1,2 | 2,0 | B4.06364.50.400 |
| Service Management | ILV | 1,2 | 2,0 | B4.06364.50.090 |
| Smart Factory/Industry 4.0 | ILV | 0,6 | 1,0 | B4.06364.50.420 |
| Tax law Group A | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Tax law Group B | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Analysis & Optimization | ILV | 0,7 | 1,0 | B4.06361.50.060 |
| Balance Sheet Analsyis Group A | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Balance Sheet Analsyis Group B | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Data Protection | ILV | 1,2 | 2,0 | B4.06361.50.100 |
| Digital Processes | ILV | 1,2 | 2,0 | B4.06361.50.120 |
| English for Digital Business Management III | ILV | 0,7 | 1,0 | B4.06361.50.071 |
| Information Economy | ILV | 1,2 | 2,0 | B4.06361.50.130 |
| Internet & Media Law | ILV | 1,2 | 2,0 | B4.06361.50.080 |
| Investment & Financing II Group A | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Investment & Financing II Group B | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| IT Security | ILV | 1,2 | 2,0 | B4.06361.50.090 |
| Campaign Management / SEO & SEA | ILV | 1,3 | 2,0 | B4.06361.50.050 |
| Project Seminar Group A | ILV | 2,8 | 5,0 | B4.06361.50.140 |
| Project Seminar Group B | ILV | 2,8 | 5,0 | B4.06361.50.140 |
| Digital Business Seminar | ILV | 0,6 | 1,0 | B4.06361.50.150 |
| Smart Factory | ILV | 1,2 | 2,0 | B4.06361.50.110 |
| Tax law Group A | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Tax law Group B | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Strategy & Digital Marketing | ILV | 1,3 | 2,0 | B4.06361.50.040 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Balance Sheet Analysis | ILV | 1,3 | 2,0 | B4.06366.50.450 |
| Data Protection | ILV | 1,2 | 2,0 | B4.06366.50.530 |
| Digital Interfaces | ILV | 1,3 | 2,0 | B4.06366.50.550 |
| ERP-Customizing | ILV | 1,3 | 2,0 | B4.06366.50.540 |
| Fundamentals of Personnel Accounting | ILV | 2,0 | 3,0 | B4.06366.50.480 |
| Internet & Media Law | ILV | 1,2 | 2,0 | B4.06366.50.510 |
| Investment & Financing II | ILV | 1,3 | 2,0 | B4.06366.50.470 |
| IT Security | ILV | 1,2 | 2,0 | B4.06366.50.520 |
| Consolidated Accounting | ILV | 1,3 | 2,0 | B4.06366.50.460 |
| Simulation: Practical examples of the digitalization of tax consulting processes | ILV | 4,0 | 6,0 | B4.06366.50.500 |
| Social Security Law | ILV | 2,0 | 3,0 | B4.06366.50.490 |
| Workflow-Management-Systems | ILV | 1,3 | 2,0 | B4.06366.50.560 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| Balance Sheet Analsyis Group A | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Balance Sheet Analsyis Group B | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| English for Hotel Management IV | ILV | 0,6 | 1,0 | B4.06362.50.171 |
| Hotel Controlling & Business Simulation | ILV | 3,5 | 6,0 | B4.06362.50.200 |
| Hotel Human Resources Management & Leadership | ILV | 3,2 | 5,0 | B4.06362.50.160 |
| Hotel Real Estate & Financing | ILV | 3,6 | 6,0 | B4.06362.50.180 |
| Investment & Financing II Group A | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Investment & Financing II Group B | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Practical project "Hotel development" Analysis, conception, profitability & presentation | ILV | 3,7 | 6,0 | B4.06362.50.190 |
| Tax law Group A | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Tax law Group B | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Actors and Instruments of Economic Policy | ILV | 1,2 | 2,0 | B4.06363.50.210 |
| Balance Sheet Analsyis Group A | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Balance Sheet Analsyis Group B | ILV | 1,2 | 2,0 | B4.06360.50.010 |
| Controlling in the Public Sector | ILV | 1,2 | 2,0 | B4.06363.50.280 |
| Introduction to Political Communication | ILV | 1,2 | 2,0 | B4.06363.50.220 |
| English for Public Management III | ILV | 0,6 | 1,0 | B4.06363.50.241 |
| English for Public Management IV | ILV | 0,7 | 1,0 | B4.06363.50.271 |
| Fundamentals of Intercultural Communication | ILV | 0,6 | 1,0 | B4.06363.50.230 |
| Fundamentals of Public Finance | ILV | 1,8 | 2,5 | B4.06363.50.250 |
| Fundamentals of Public Service Law | ILV | 1,2 | 2,0 | B4.06363.50.300 |
| Investment & Financing II Group A | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Investment & Financing II Group B | ILV | 1,2 | 2,0 | B4.06360.50.030 |
| Leadership and Personnel in the Public Sector | ILV | 1,2 | 2,0 | B4.06363.50.290 |
| Management of Public Enterprises | ILV | 1,8 | 3,0 | B4.06363.50.320 |
| Non Profit Organizations | ILV | 1,8 | 3,0 | B4.06363.50.310 |
| Public Budgeting | ILV | 1,8 | 2,5 | B4.06363.50.260 |
| Tax law Group A | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Tax law Group B | ILV | 1,2 | 2,0 | B4.06360.50.020 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Controlling | ILV | 1,0 | 2,0 | B4.06360.20.270 |
| English: Reading in Context | ILV | 0,8 | 1,0 | B4.06360.20.301 |
| Fundamentals of Business Law | ILV | 3,0 | 5,0 | B4.06360.20.310 |
| Collaborative Work | ILV | 3,0 | 5,0 | B4.06364.20.320 |
| Cost Accounting | ILV | 2,0 | 3,0 | B4.06360.20.260 |
| Marketing & Sales | ILV | 3,0 | 5,0 | B4.06360.20.280 |
| Scientific Work & Writing | ILV | 2,4 | 4,0 | B4.06360.20.290 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Enterprise Resource Planning Systems (ERP-Systems) | ILV | 3,0 | 5,0 | B4.06364.20.330 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Fundamentals of Digital Business Management | ILV | 3,0 | 5,0 | B4.06361.20.380 |
| Study program: Digital Marketing and Sales | Type | SPPS | ECTS-Credits | Course number |
| Collaborative Work | ILV | 3,0 | 5,0 | B4.06364.20.320 |
| Video Editing & Digital Media | ILV | 3,0 | 5,0 | B4.06368.20.351 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Group Accounting | ILV | 0,9 | 1,5 | B4.06366.20.370 |
| Austrian Commercial Code (UGB) & Accounting | ILV | 2,1 | 3,5 | B4.06366.20.360 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| Einführung in das nachhaltige Hotelmanagement | ILV | 2,4 | 4,0 | B4.06362.20.390 |
| English for Hotel Management | ILV | 0,8 | 1,0 | B4.06362.20.401 |
| Study program: Intercultural Management | Type | SPPS | ECTS-Credits | Course number |
| Deutsch als Fremdsprache 2: Ich und meine Welt | ILV | 2,6 | 3,5 | B4.06365.20.440 |
| Elective Module for Incomings: Austrian Language | ILV | 3,7 | 6,0 | B4.06365.80.171 |
| Intercultural Communication | ILV | 1,5 | 2,5 | B4.06365.20.481 |
| Introduction to Values and Ethics | ILV | 1,5 | 2,5 | B4.06365.20.471 |
| Italiano 2A: Io e il mio mondo | ILV | 2,6 | 3,5 | B4.06365.20.452 |
| Italiano 2B: Introduzione agli studi culturali | ILV | 2,6 | 3,5 | B4.06365.20.462 |
| Professional English | ILV | 1,1 | 1,5 | B4.06365.20.431 |
| Elective Module for Incomings: Doing Business in Austria | ILV | 3,7 | 6,0 | B4.06365.80.181 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Grundlagen des öffentlichen Dienstrechts | ILV | 1,0 | 2,0 | B4.06363.20.420 |
| Public Management | ILV | 2,0 | 3,0 | B4.06363.20.410 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Cognitive and neurobiological foundations of behaviour and experience II | ILV | 3,0 | 5,0 | B4.06367.20.340 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.410 |
| Italian II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.362 |
| Croatian II | ILV | 3,0 | 2,0 | B4.06360.80.390 |
| Russian II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.370 |
| Slovene II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.400 |
| Spanish II (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.80.380 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Business Intelligence & Analytics | ILV | 3,0 | 5,0 | B4.06360.40.840 |
| Change Management & Conflict Management | ILV | 2,4 | 4,0 | B4.06360.40.850 |
| English: Communication with Impact | ILV | 0,8 | 1,0 | B4.06360.40.861 |
| Project Management | ILV | 3,0 | 5,0 | B4.06360.40.880 |
| Economics | ILV | 3,0 | 5,0 | B4.06360.40.870 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Geschäftsprozessmanagement | ILV | 1,0 | 2,0 | B4.06360.40.900 |
| Operational People Management | ILV | 3,0 | 5,0 | B4.06360.40.890 |
| Value Stream Management | ILV | 2,0 | 3,0 | B4.06360.40.910 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Geschäftsprozessmanagement | ILV | 1,0 | 2,0 | B4.06360.40.900 |
| Robotic Process Automation & Künstliche Intelligenz (KI) | ILV | 3,0 | 5,0 | B4.06361.40.1010 |
| Value Stream Management | ILV | 2,0 | 3,0 | B4.06360.40.910 |
| Study program: Digital Marketing and Sales | Type | SPPS | ECTS-Credits | Course number |
| Market Research Seminar | ILV | 3,0 | 5,0 | B4-06368.40.951 |
| Sales & Customer Relationship Management | ILV | 3,0 | 5,0 | B4.06368.40.961 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Abschlussprüfung nach nationalen und internationalen Standards | ILV | 3,0 | 5,0 | B4.06366.40.1000 |
| English for Tax Consultants | ILV | 0,8 | 1,0 | B4.06366.40.991 |
| Internationale Steuerlehre | ILV | 0,6 | 1,0 | B4.06366.40.980 |
| Körperschaftsteuer | ILV | 1,8 | 3,0 | B4.06366.40.970 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| English for Service Recovery | ILV | 0,8 | 1,0 | B4.06362.40.1041 |
| Hotel Service Experience & Qualitätsmanagement | ILV | 2,4 | 4,0 | B4.06362.40.1030 |
| Hotelvertrieb, Revenue Management & Business Events | ILV | 3,0 | 5,0 | B4.06362.40.1020 |
| Study program: Intercultural Management | Type | SPPS | ECTS-Credits | Course number |
| Deutsch als Fremdsprache 4: Sprache für Beruf und Studium | ILV | 3,8 | 5,0 | B4.06365.40.1070 |
| Elective Module for Incomings: Austrian Language | ILV | 3,7 | 6,0 | B4.06365.80.171 |
| Global Relationships | ILV | 1,5 | 2,5 | B4.06360.40.930 |
| Italiano 4A: Italiano per lo studio e per il lavoro | ILV | 3,8 | 5,0 | B4.06365.40.1082 |
| Italiano 4B: Lingua dei media | ILV | 3,8 | 5,0 | B4.06365.40.1092 |
| Political Systems in Comparison | ILV | 1,5 | 2,5 | B4.06360.40.920 |
| Elective Module for Incomings: Doing Business in Austria | ILV | 3,7 | 6,0 | B4.06365.80.181 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Demokratiemodelle und Demokratietheorie | ILV | 1,5 | 2,5 | B4.06363.40.1050 |
| Gesellschaftlicher Wandel | ILV | 1,5 | 2,5 | B4.06363.40.1060 |
| Global Relationships | ILV | 1,5 | 2,5 | B4.06360.40.930 |
| Political Systems in Comparison | ILV | 1,5 | 2,5 | B4.06360.40.920 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Arbeitspsychologie, Arbeit und Gesundheit & Digitalität | ILV | 3,0 | 5,0 | B4.06367.40.940 |
| Operational People Management | ILV | 3,0 | 5,0 | B4.06360.40.890 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French IV | ILV | 2,0 | 2,0 | B4.06360.80.350 |
| Italian IV | ILV | 3,0 | 4,0 | B4.06360.80.302 |
| Croatian IV | ILV | 2,0 | 2,0 | B4.06360.80.330 |
| Present, Argue, Discuss | ILV | 3,0 | 5,0 | B4.06360.40.370 |
| Re-Entry Orientation | ILV | 2,0 | 2,0 | B4.06360.80.360 |
| Russian IV | ILV | 3,0 | 4,0 | B4.06360.80.310 |
| Slovene IV | ILV | 3,0 | 4,0 | B4.06360.80.340 |
| Spanish IV | ILV | 2,0 | 2,0 | B4.06360.80.320 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Bachelor Thesis and Bachelor Colloquium | BT | 1,0 | 10,0 | B4.06360.60.010 |
| Bachelor Exam | BE | 0,0 | 2,0 | B4.06360.60.020 |
| Professional Internship | BOPR | 0,0 | 18,0 | B4.06360.00.030 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French VI | ILV | 2,0 | 2,0 | B4.06360.80.110 |
| Voluntary extended internship | ILV | 0,0 | 0,0 | B4.06360.80.050 |
| Italian VI | ILV | 2,0 | 2,0 | B4.06360.80.062 |
| Croatian VI | ILV | 2,0 | 2,0 | B4.06360.80.090 |
| Russian VI | ILV | 2,0 | 2,0 | B4.06360.80.070 |
| Slovene VI | ILV | 2,0 | 2,0 | B4.06360.80.100 |
| Spanish VI | ILV | 2,0 | 2,0 | B4.06360.80.080 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Student Orientation Program | ILV | 0,6 | 1,0 | B4.06360.10.020 |
| Business Software | ILV | 2,0 | 3,0 | B4.06360.10.070 |
| English: Persuasive Self-Presentation | ILV | 0,8 | 1,0 | B4.06360.10.051 |
| Fundamentals of Accounting | ILV | 3,0 | 5,0 | B4.06360.10.010 |
| Internet & Web Technology | ILV | 1,0 | 2,0 | B4.06360.10.080 |
| Sustainability, Diversity & Business Ethics | ILV | 3,0 | 5,0 | B4.06360.10.090 |
| HR & Organization | ILV | 3,0 | 5,0 | B4.06360.10.060 |
| Personal Development Skills | ILV | 0,9 | 1,5 | B4.06360.10.040 |
| Collaboration & Cooperation | ILV | 0,9 | 1,5 | B4.06360.10.030 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Graphic Design | ILV | 3,0 | 5,0 | B4.06360.10.100 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Media & Internet (video, picture, text) | ILV | 1,0 | 2,0 | B4.06361.10.190 |
| Webcontent Management | ILV | 1,0 | 1,5 | B4.06361.10.210 |
| Webdesign and CMS (Content Management System) | ILV | 1,0 | 1,5 | B4.06361.10.200 |
| Study program: Digital Marketing and Sales | Type | SPPS | ECTS-Credits | Course number |
| Graphic Design | ILV | 3,0 | 5,0 | B4.06360.10.100 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Digital interfaces | ILV | 1,2 | 2,0 | B4.06366.10.170 |
| ERP-Customizing | ILV | 0,6 | 1,0 | B4.06366.10.160 |
| Workflow-Management-Systems | ILV | 1,2 | 2,0 | B4.06366.10.180 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| Tourism and Destination Management | ILV | 3,0 | 5,0 | B4.06362.10.220 |
| Study program: Intercultural Management | Type | SPPS | ECTS-Credits | Course number |
| Academic English | ILV | 1,1 | 1,5 | B4.06365.10.111 |
| Deutsch als Fremdsprache 1: Einführung in die Sprache und Kultur | ILV | 2,6 | 3,5 | B4.06365.10.121 |
| Italiano 1A: Introduzione alla lingua e alla cultura | ILV | 2,6 | 3,5 | B4.06365.10.132 |
| Italiano 1B: Introduzione agli studi regionali | ILV | 2,6 | 3,5 | B4.06365.10.142 |
| Elective Module for Incomings: Austrian Language | ILV | 3,7 | 6,0 | B4.06365.80.171 |
| Elective Module for Incomings: Doing Business in Austria | ILV | 3,7 | 6,0 | B4.06365.80.181 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Fundamentals of politics | ILV | 1,0 | 1,7 | B4.06363.10.240 |
| Fundamentals of public law | ILV | 1,0 | 1,6 | B4.06363.10.230 |
| Fundamentals of public sector | ILV | 1,0 | 1,7 | B4.06363.10.250 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Cognitive and neurobiological foundations of behaviour and experience I | ILV | 3,0 | 5,0 | B4.06367.10.150 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.320 |
| Italian I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.272 |
| Croatian I | ILV | 3,0 | 4,0 | B4.06360.70.310 |
| Russian I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.280 |
| Slovene I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.300 |
| Spanish I (CEF A1) | ILV | 3,0 | 4,0 | B4.06360.70.290 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Digital Marketing | ILV | 3,0 | 5,0 | B4.06360.30.530 |
| English: Current Trend Analysis | ILV | 0,8 | 1,0 | B4.06360.30.521 |
| English: Writing Reports | ILV | 0,8 | 1,0 | B4.06360.30.501 |
| Research Methods | ILV | 2,4 | 4,0 | B4.06360.30.490 |
| Quantitative Data Analysis | ILV | 2,4 | 4,0 | B4.06360.30.510 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Bilanzanalyse | ILV | 1,5 | 2,5 | B4.06360.30.540 |
| Operatives Controlling I | ILV | 1,5 | 2,5 | B4.06364.30.590 |
| Operatives Controlling II | ILV | 1,5 | 2,5 | B4.06364.30.600 |
| Self & Employee Management | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Steuerrecht | ILV | 1,5 | 2,5 | B4.06360.30.550 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| English for B2B Relationship Management | ILV | 0,7 | 1,0 | B4.06361.30.701 |
| English for Software Development & Coding | ILV | 0,8 | 1,0 | B4.06361.30.721 |
| Grundlagen E-Business/E-Commerce/E-Procurement | ILV | 1,5 | 2,5 | B4.06361.30.680 |
| Software Development & Coding | ILV | 5,4 | 9,0 | B4.06361.30.710 |
| Webshopsysteme | ILV | 1,0 | 1,5 | B4.06361.30.690 |
| Study program: Digital Marketing and Sales | Type | SPPS | ECTS-Credits | Course number |
| Content Marketing | ILV | 3,0 | 5,0 | B4.06368.30.641 |
| Self & Employee Management | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Social Media Marketing | ILV | 3,0 | 5,0 | B4.06368.30.651 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Bilanzanalyse | ILV | 1,5 | 2,5 | B4.06360.30.540 |
| Einnahmen-Ausgaben-Rechnung | ILV | 1,5 | 2,5 | B4.06366.30.670 |
| Ertragsteuerrecht | ILV | 1,5 | 2,5 | B4.06366.30.660 |
| Fundamentals of European Law | ILV | 1,5 | 2,5 | B4.06360.30.580 |
| Austrian and International Company Law | ILV | 1,5 | 2,5 | B4.06360.30.570 |
| Steuerrecht | ILV | 1,5 | 2,5 | B4.06360.30.550 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| English for the Front Desk | ILV | 0,8 | 1,0 | B4.06362.30.741 |
| Hotel Operations I: Rooms Division & Spa Management | ILV | 2,4 | 4,0 | B4.06362.30.730 |
| Hotel Operations II: Food & Beverage und Bankett Management | ILV | 3,0 | 5,0 | B4.06362.30.750 |
| Self & Employee Management | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Study program: Intercultural Management | Type | SPPS | ECTS-Credits | Course number |
| Austrian and International Company Law | ILV | 1,5 | 2,5 | B4.06360.30.570 |
| Deutsch als Fremdsprache 3: Schreibwerkstatt und Präsentieren | ILV | 3,8 | 5,0 | B4.06365.30.790 |
| Elective Module for Incomings: Austrian Language | ILV | 3,7 | 6,0 | B4.06365.80.171 |
| Elective Module for Incomings: Doing Business in Austria | ILV | 3,7 | 6,0 | B4.06365.80.181 |
| Fundamentals of European Law | ILV | 1,5 | 2,5 | B4.06360.30.580 |
| Intercultural Management | ILV | 1,5 | 3,0 | B4.06365.30.831 |
| Intercultural Teamwork | ILV | 1,5 | 2,0 | B4.06365.30.821 |
| Italiano 3A: Scrivere e presentare | ILV | 3,8 | 5,0 | B4.06365.30.802 |
| Italiano 3B: Italiano per il commercio internazionale | ILV | 3,8 | 5,0 | B4.06365.30.812 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Fundamentals of European Law | ILV | 1,5 | 2,5 | B4.06360.30.580 |
| Austrian and International Company Law | ILV | 1,5 | 2,5 | B4.06360.30.570 |
| Politisches System Österreich und EU | ILV | 2,0 | 3,0 | B4.06363.30.760 |
| Verfassungs- und Verwaltungsrecht | ILV | 3,0 | 5,0 | B4.06363.30.780 |
| Wirtschaftspolitik | ILV | 1,0 | 2,0 | B4.06363.30.770 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Persönlichkeits- und differentielle Psychologie | ILV | 1,5 | 2,5 | B4.06367.30.620 |
| Self & Employee Management | ILV | 3,0 | 5,0 | B4.06360.30.560 |
| Soziale Grundlagen des Verhaltens und Erlebens: Sozialpsychologie | ILV | 3,0 | 5,0 | B4.06367.30.610 |
| Testtheorie & psychologische Diagnostik | ILV | 1,5 | 2,5 | B4.06367.30.630 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French III | ILV | 2,0 | 2,0 | B4.06360.70.380 |
| Italian III | ILV | 3,0 | 4,0 | B4.06360.70.332 |
| Croatian III | ILV | 2,0 | 2,0 | B4.06360.70.360 |
| Pre-Departure Orientation | ILV | 2,0 | 2,0 | B4.06360.70.390 |
| Russian III | ILV | 3,0 | 4,0 | B4.06360.70.340 |
| Writing with academic context | ILV | 3,0 | 5,0 | B4.06360.30.400 |
| Slovene III | ILV | 3,0 | 4,0 | B4.06360.70.370 |
| Spanish III | ILV | 2,0 | 2,0 | B4.06360.70.350 |
| Lecture | Type | SPPS | ECTS-Credits | Course number |
|---|---|---|---|---|
| Fundamentals of Investment & Finance I | ILV | 1,5 | 2,5 | B4.06360.50.1100 |
| New Financing Forms | ILV | 1,5 | 2,5 | B4.06360.50.1110 |
| Study program: Business Management | Type | SPPS | ECTS-Credits | Course number |
| Ausgewählte Fokusthemen im Controlling | ILV | 3,0 | 5,0 | B4.06364.50.1210 |
| Corporate Learning | ILV | 3,0 | 5,0 | B4.06364.50.1190 |
| Social Media & Content Marketing | ILV | 3,0 | 5,0 | B4.06364.50.1200 |
| Strategisches Management | ILV | 3,0 | 5,0 | B4.06360.50.1130 |
| Sustainable Supply Chain Management | ILV | 3,0 | 5,0 | B4.06360.50.1120 |
| Study program: Digital Business Management | Type | SPPS | ECTS-Credits | Course number |
| Big Data Management | ILV | 3,0 | 5,0 | B4.06361.50.1370 |
| Data Protection | ILV | 0,8 | 1,5 | B4.06360.50.1180 |
| Digital Project | ILV | 3,0 | 5,0 | B4.06361.50.1380 |
| Internet & Media Law | ILV | 1,5 | 2,0 | B4.06360.50.1160 |
| IT Security | ILV | 0,8 | 1,5 | B4.06360.50.1170 |
| Künstliche Intelligenz in Unternehmen | ILV | 1,5 | 2,0 | B4.06361.50.1360 |
| Smart Factory und Digitale Prozesse | ILV | 1,5 | 3,0 | B4.06361.50.1350 |
| Sustainable Supply Chain Management | ILV | 3,0 | 5,0 | B4.06360.50.1120 |
| Study program: Digital Marketing and Sales | Type | SPPS | ECTS-Credits | Course number |
| Brand Management | ILV | 3,0 | 5,0 | B4.06368.50.1281 |
| Event Marketing | ILV | 3,0 | 5,0 | B4.06368.50.1271 |
| International Business Environment | ILV | 3,0 | 5,0 | B4.06360.50.1150 |
| Performance Marketing | ILV | 6,0 | 10,0 | B4.06368.50.1291 |
| Study program: Digital Tax and Accounting | Type | SPPS | ECTS-Credits | Course number |
| Bundesabgabenordnung | ILV | 0,9 | 1,5 | B4.06366.50.1310 |
| Data Protection | ILV | 0,8 | 1,5 | B4.06360.50.1180 |
| Grundlagen der Personalverrechnung | ILV | 1,5 | 2,5 | B4.06366.50.1320 |
| Integrierte Fallstudien für die Steuerberatung | ILV | 3,0 | 5,0 | B4.06366.50.1340 |
| Internet & Media Law | ILV | 1,5 | 2,0 | B4.06360.50.1160 |
| IT Security | ILV | 0,8 | 1,5 | B4.06360.50.1170 |
| Sozialversicherungsrecht | ILV | 1,5 | 2,5 | B4.06366.50.1330 |
| Strategisches Management | ILV | 3,0 | 5,0 | B4.06360.50.1130 |
| Umsatzsteuer | ILV | 2,1 | 3,5 | B4.06366.50.1300 |
| Study program: Hotel Management | Type | SPPS | ECTS-Credits | Course number |
| English for Intercultural Communication | ILV | 0,8 | 1,0 | B4.06362.50.1411 |
| Hotel Controlling & Business Simulation | ILV | 3,0 | 5,0 | B4.06362.50.1420 |
| Hotel People Relations & Culture Management | ILV | 2,4 | 4,0 | B4.06362.50.1400 |
| Hotelimmobilien & Finanzierung | ILV | 3,0 | 5,0 | B4.06362.50.1390 |
| Hotelpraxisprojekt | ILV | 3,0 | 5,0 | B4.06362.50.1430 |
| Strategisches Management | ILV | 3,0 | 5,0 | B4.06360.50.1130 |
| Study program: Intercultural Management | Type | SPPS | ECTS-Credits | Course number |
| Deutsch als Fremdsprache 5: Language Management and Multilingualism | ILV | 3,8 | 5,0 | B4.06365.50.1510 |
| Elective Module for Incomings: Austrian Language | ILV | 3,7 | 6,0 | B4.06365.80.171 |
| Innovation, Change & Entrepreneurial Action | ILV | 3,0 | 5,0 | B4.06365.50.1541 |
| International Business Environment | ILV | 3,0 | 5,0 | B4.06360.50.1150 |
| Italiano 5: Language Management and Multilingualism | ILV | 3,8 | 5,0 | B4.06365.50.1522 |
| Responsible Management | ILV | 3,0 | 5,0 | B4.06365.1531 |
| Sustainable Supply Chain Management | ILV | 3,0 | 5,0 | B4.06360.50.1120 |
| Elective Module for Incomings: Doing Business in Austria | ILV | 3,7 | 6,0 | B4.06365.80.181 |
| Study program: Public Management | Type | SPPS | ECTS-Credits | Course number |
| Digitale Verwaltungsprozesse | ILV | 1,5 | 2,5 | B4.06363.50.1450 |
| E-Government | ILV | 1,5 | 2,5 | B4.06363.50.1440 |
| Empirisch-experimentelles Praktikum & Marktforschung | ILV | 3,0 | 5,0 | B4.06360.50.1140 |
| Leadership und Personal im öffentlichen Sektor | ILV | 1,5 | 2,5 | B4.06363.50.1480 |
| Management öffentlicher Unternehmen | ILV | 1,0 | 2,0 | B4.06363.50.1500 |
| Nonprofit-Management | ILV | 2,0 | 3,0 | B4.06363.50.1490 |
| Öffentliche Finanzwirtschaft | ILV | 3,0 | 5,0 | B4.06363.50.1460 |
| Steuerung und Kontrolle im öffentlichen Sektor | ILV | 1,5 | 2,5 | B4.06363.50.1470 |
| Study program: Business Psychology | Type | SPPS | ECTS-Credits | Course number |
| Empirisch-experimentelles Praktikum & Marktforschung | ILV | 3,0 | 5,0 | B4.06360.50.1140 |
| Markt- und Konsumpsychologie | ILV | 3,0 | 5,0 | B4.06367.50.1260 |
| Organisationspsychologie: Consulting, Training & Coaching, systemische Beratung | ILV | 3,0 | 5,0 | B4.06367.50.1250 |
| Personalbeurteilung & Personalentwicklung: Methoden, Instrumente und Anwendung | ILV | 1,5 | 2,5 | B4.06367.50.1240 |
| Personaldiagnostik: Methoden, Anwendung und aktuelle Entwicklungen | ILV | 1,5 | 2,5 | B4.06367.50.1230 |
| Verhaltensökonomie & Finanzmarktpsychologie | ILV | 3,0 | 5,0 | B4.06367.50.1220 |
| Optional subject | Type | SPPS | ECTS-Credits | Course number |
| French V | ILV | 2,0 | 2,0 | B4.06360.70.660 |
| Italian V | ILV | 2,0 | 2,0 | B4.06360.70.612 |
| Croatian V | ILV | 2,0 | 2,0 | B4.06360.70.640 |
| Russian V | ILV | 2,0 | 2,0 | B4.06360.70.620 |
| Slovene V | ILV | 2,0 | 2,0 | B4.06360.70.650 |
| Spanish V | ILV | 2,0 | 2,0 | B4.06360.70.630 |
Beruf & Karriere
Die beruflichen Perspektiven von Wirtschaftspsycholog*innen als Mitarbeiter*innen, als (Nachwuchs-)Führungskraft oder in selbständiger Tätigkeit sind vielfältig und die Situation am Arbeitsmarkt ist vielversprechend.
Zum einen eröffnet die Ausbildung in den Basis-Modulen des Bachelorstudiums „Wirtschaft” den Absolvent*innen umfangreiche Tätigkeitsfelder in den Bereichen Controlling, Finanz- und Rechnungswesen, Fertigungs- und Logistikmanagement, Personalentwicklung und -management, Marketing, Projektmanagement sowie als Assistenz der Geschäftsführung.
Zum anderen können Absolvent*innen durch die Spezialisierung im Studienzweig „Wirtschaftspsychologie” in beruflichen Positionen und Funktionen tätig werden, in denen gezielt nach Wirtschaftspsycholog*innen bzw. Wirtschaftswissenschafter*innen mit zusätzlichen verhaltenswissenschaftlichen & psychologischen Kenntnissen gesucht wird. Beispiele für solche Stellen sind „People & Culture Partner:in”, „Employee Experience Manager“, „HR Training & Development Spezialist“, oder „Consultant für Change-Management und systemische Beratung“ im Bereich Personal und Organisation sowie „Market Intelligence Specialist“, „Consumer Insights & Data Analyst“ oder „Consumer & Market Insight Manager“ im Bereich Marketing und Marktforschung.
Insgesamt umfassen die vielfältigen beruflichen Möglichkeiten, die sich aus dem breiten Spektrum an Fachwissen für Wirtschaftspsycholog*innen ergeben, unter anderem die folgenden Bereiche*:
- Human Ressource Management: Eignungsdiagnostik & Personalplanung, Leistungsbeurteilung, Personal- und Management-Entwicklung, … ´
- Consulting & Change Management: Organisationsdiagnose & Organisationsentwicklung, Unternehmensberatung, Unternehmenskommunikation, Mediation, …
- Training & Coaching: von Mitarbeiter*innen und Führungskräften
- Arbeit & Digitalität (inkl. Gesundheit am Arbeitsplatz): Arbeitsanalyse & Arbeits(platz)gestaltung, Mensch-System-Interaktionsgestaltung, …
- Marketing, Werbung & Marktforschung: Business Analytics & Intelligence, User Experience Research, Marketingberatung, Produktdesign, Behavioral Marketing, …
- Weitere Tätigkeitsfelder: Finanzpsychologie, Kommunikationsberatung, Policy Design, Kreativitätscoach, Empathie-Interventionist, …
Gemäß Einschätzung des BMBWF vom 20.07.2022 ist die Benennung der Absolvent*innen des Studienzweigs als „Wirtschaftspsychologinnen“ und „Wirtschaftspsychologen“ mit § 4 Psychologengesetz vereinbar, da diese Bezeichnung keine eigenständige Berufsbezeichnung darstellt, mit der ein bestimmter reglementierter Beruf oder eine bestimmte Berufsberechtigung verbunden wäre.
*
(1) vgl. Haupteinsatzfelder von Wirtschaftspsycholog:innen gemäß der Gesellschaft für Angewandte Wirtschaftspsychologie e.V. (GWPs): für Alle – Gesellschaft für angewandte Wirtschaftspsychologie (GWPs) e.V. (gwps-ev.de)
(2) vgl. Berufsbild „Wirtschaftspsychologe/in“ laut Berufsverband deutscher Psychologinnen und Psychologen BDP, berufsbild_2017.pdf (wirtschaftspsychologie-bdp.de)
Der erfolgreiche Abschluss des Bachelorstudiums Wirtschaftspsychologie berechtigt zu einem Masterstudium im Bereich Wirtschaft & Management an der Fachhochschule Kärnten im Umfang von 4 Semestern sowie zu einem Masterstudium im Bereich Wirtschaft & Management bzw. Wirtschaftspsychologie an einer anderen FH oder Universität.
Practice-oriented business education & profile-building specializations
SPECIFIC KEY AND FUTURE SKILLS
The Bachelor study program in Management offers a compact, practice-oriented basic education in economics. In addition, there is a strong focus on teaching key and future skills tailored to the respective branches of study (6 German-language and 2 English-language) from the first semester onwards. This profile-building specialization accounts for more than half of the total course content. Current topics such as sustainability, digitality, internationality and diversity are an integral part of many modules.
PRACTICAL RELEVANCE
The high practical relevance of the study program is ensured by close cooperation with regional, national and international companies as well as the use of experienced lecturers from industry, business and institutions, who bring current topics and new developments from professional practice into the study program or can also be experienced in excursions. The students' transfer skills are strengthened by working on specific and current practical tasks.
Degree program management full-time: modern study time model
In the full-time study program, the modules are divided into two semesters with an intermediate or final examination week. This enables focused learning and makes it easier for students to plan the time required to complete their examinations.
Campus & Anreise
Villach
The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.
Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.
In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.
Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.
Explore Campus Villach on a 360° Tour.
Make a virtual walk through the Science & Energy Labs – T10.
Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.
Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.
The bus company Dr. Richard runs from Villach city to the FH in about every 15 minutes. The timetables are coordinated with the timetables of the ÖBB.
Contact
Europastraße 4
9524 Villach, Austria
+43 5 90500 7700
villach[at]fh-kaernten[dot]at
Explore Campus Villach on a 360° Tour.
