Fit for digitization

Digitization is changing economies and business administration: new digital technologies are impacting, e.g., business models, production processes as well as personnel recruitment.  The master’s degree program “Digital Transformation Management” prepares students to actively support companies and administrations in all things digital.

MULTIDISCIPLINARY EDUCATION

The degree program focuses on topics that deal with the major questions of technological change: digitization and management, e-business, digital marketing, data science and technology.  These are the five major fields and each of them are covered in detail in the degree program.  Students learn the changes that are necessary in the management of companies and how strategy, business models as well as the expectations of employees have to be adapted due to these changes.  Digital transformation impacts how companies function internally, how companies communicate with customers and business partners, how data affects business success or even what role technology will play in companies in the future.

 

All of these aspects are covered in terms of practical relevance: students of the master’s degree program Digital Transformation Management over the course of their studies will - by using case studies - accompany a firm as it undergoes it own digital transformation.  This “continuous case study” spans all four semesters and is an integral part of the degree program.  Thus, students develop the skills needed to support companies during a digital transformation as well as its administration.

The degree program is based on close cooperation with companies both domestically and internationally.  Students can make initial contact with businesses already during their studies and, thus, can position themselves already with potential employers.  The range of jobs in this field are diverse and can vary between strategic and planning activities of a Chief Digital Officer, defining the marketing agenda of a Chief Marketing Officer, up to the conception and management digitization projects as a Digital Project Manager.

Application deadline

For Winterterm 2021 the following Application Deadlines are opened:
 
I:    01.11.-15.03.2021
II:   16.03.-15.05.2021
III:  16.05.-15.07.2021

For applicants from outside Europe:
Due to visa and legalization processing we accept applications only from period I & II

Study start

The Semester starts in october.

Teaching time

Wednesday & Thursday
16:50 - 21:00 h

1 or 2 saturdays per month
08:30 - 14:40 h

5 attendance days per month

Events

FH DAY
29.01.2021

FH Open Campus - Infoabend
05.03.2021
07.05.2021

FH Open Campus - Online
03.12.2020
15.04.2021
01.07.2021

Studien-Info-Lounge 
2nd Tuesday of the month via Videocall

Further information

Language of instruction: German
Minimum language skills B2

Information

Contact

Please contact us if you have any questions about your studies:

FH-Prof. Dr. Wolfgang Eixelsberger
Program Director

+43 5 90500 2437
w.eixelsbergerfh-kaerntenat

 

Level of qualification
Master
ECTS credits
120
Tuition fees
€ 363.36 / semester
Qualification awarded
  • Master of Arts in Business
Duration of study
4 semester
ÖH (Austrian Student Union) fee
€ 20.20 / semester
Language of instruction
Deutsch
FH campus
  • Villach

General Study Information

 

 

 

 

 

 

 

 

Curriculum

The Master's program Digital Transformation Management is based on five curricular focuses. Knowledge in these five main areas is essential to support companies and the administration in the digital transformation. The main areas include both technological and management aspects in order to prepare students for their future professional activities. The course is offered as a full-time study program and is designed in a career-friendly manner. Students who are employed by a company in addition to their studies are offered the opportunity to combine work and study. In developing the curriculum, particular attention was paid to supporting the interdisciplinary thinking of the students and promoting the practical application of what they have learned.

Profile

Students acquire skills to help companies and administrations meet the challenges of digital change. Using a continuous case study, students learn about the digital transformation of a company. Close business contacts support students in their direct transition into professional life.

Students should have an interest in digital topics as well as the ability to work in teams and to lead them.

Admission to the Master's program "Digital Transformation Management" is subject to the completion of a relevant Fachhochschule Bachelor's program or the completion of an equivalent program at a recognised domestic or foreign post-secondary educational institution.

Relevant Bachelor's degree programmes include in particular

  • Study programs with a business management focus
  • Study programs with a focus on digitisation or IT

After successful completion of their studies, graduates have the following skills and knowledge:

  • They are competent in the fields of business model development, transformation management, start-up & digital entrepreneurship, personnel development, internet ethics and internet law.
  • They know about the central topics of e-business, digital marketing and data sciences.
  • They understand the technological fundamentals of Artificial Intelligence, Industry 4.0 and Virtual and Augmented Reality. 

Current courses - Digital Transformation Management

LectureTypeSPPSECTS-CreditsCourse number
Artificial intelligence ILV 2,0 3,0 M4.08500.20.270
Content marketing ILV 1,0 1,0 M4.08500.20.190
Digital economy ILV 2,0 3,0 M4.08500.20.150
Digitalization and ethics ILV 1,0 1,0 M4.08500.20.141
Legal basis of digitalization ILV 1,0 2,0 M4.08500.20.160
Enterprise content management ILV 2,0 3,0 M4.08500.20.171
Industry 4.0 ILV 1,0 2,0 M4.08500.20.260
Internet of things ILV 1,0 1,0 M4.08500.20.250
Machine Learning ILV 1,0 2,0 M4.08500.20.240
Multivariate statistics ILV 1,0 1,0 M4.08500.20.220
Process management and eBusiness ILV 2,0 3,0 M4.08500.20.180
SEO/SEM ILV 2,0 3,0 M4.08500.20.200
Social Media Marketing ILV 1,0 2,0 M4.08500.20.211
Web analytics ILV 2,0 3,0 M4.08500.20.230
LectureTypeSPPSECTS-CreditsCourse number
Approaches and methods of digital transformation ILV 1,0 1,0 M4.08500.10.030
Customer Journey ILV 1,0 1,0 M4.08500.10.080
Statistical fundamentals of data science ILV 1,0 2,0 M4.08500.10.090
Digital marketing roadmap ILV 1,0 2,0 M4.08500.10.070
Digital business models ILV 2,0 3,0 M4.08500.10.020
E-Business/ E-Commerce/ E-Government ILV 2,0 3,0 M4.08500.10.040
Grundlagen der Digitalisierung ILV 1,0 2,0 M4.08500.10.010
inductive statistics ILV 2,0 3,0 M4.08500.10.100
IT Security ILV 2,0 3,0 M4.08500.10.130
technology management methods ILV 2,0 3,0 M4.08500.10.120
E-Business platforms ILV 2,0 3,0 M4.08500.10.050
R Programming ILV 1,0 1,0 M4.08500.10.110
Strategic marketing ILV 2,0 3,0 M4.08500.10.060
LectureTypeSPPSECTS-CreditsCourse number
Blockchain ILV 1,0 2,0 M4.08500.30.391
Business Intelligence and Big Data ILV 2,0 3,0 M4.08500.30.351
Cloud Computing ILV 1,0 1,0 M4.08500.30.370
Collaboration and Culture ILV 2,0 3,0 M4.08500.30.280
collaboration and integration ILV 2,0 3,0 M4.08500.30.310
CRM Management ILV 1,0 2,0 M4.08500.30.340
Data Privacy & Data Compliance ILV 1,0 2,0 M4.08500.30.360
Digital Leadership ILV 2,0 3,0 M4.08500.30.290
Emerging Technologies ILV 2,0 3,0 M4.08500.30.401
Lead management ILV 2,0 3,0 M4.08500.30.320
Programmatic Advertising ILV 1,0 1,0 M4.08500.30.331
strategic management of eBusiness ILV 2,0 3,0 M4.08500.30.300
Virtual and Augumented Reality ILV 1,0 1,0 M4.08500.30.381
LectureTypeSPPSECTS-CreditsCourse number
Artificial intelligence ILV 2,0 3,0 M4.08500.20.270
Content marketing ILV 1,0 1,0 M4.08500.20.190
Digital economy ILV 2,0 3,0 M4.08500.20.150
Digitalization and ethics ILV 1,0 1,0 M4.08500.20.141
Legal basis of digitalization ILV 1,0 2,0 M4.08500.20.160
Enterprise content management ILV 2,0 3,0 M4.08500.20.171
Industry 4.0 ILV 1,0 2,0 M4.08500.20.260
Internet of things ILV 1,0 1,0 M4.08500.20.250
Machine Learning ILV 1,0 2,0 M4.08500.20.240
Multivariate statistics ILV 1,0 1,0 M4.08500.20.220
Process management and eBusiness ILV 2,0 3,0 M4.08500.20.180
SEO/SEM ILV 2,0 3,0 M4.08500.20.200
Social Media Marketing ILV 1,0 2,0 M4.08500.20.211
Web analytics ILV 2,0 3,0 M4.08500.20.230
LectureTypeSPPSECTS-CreditsCourse number
Change Methods ILV 1,0 2,0 M4.08500.40.430
Digital Transformation Modelling ILV 2,0 3,0 M4.08500.40.420
Master Thesis MT 0,0 19,0 M4.08500.40.450
Master Examination ME 0,0 3,0 M4.08500.40.460
Master-Thesis Seminar ILV 2,0 2,0 M4.08500.40.440
Start-up and Digital Entrepreneurship ILV 1,0 1,0 M4.08500.40.411
LectureTypeSPPSECTS-CreditsCourse number
Approaches and methods of digital transformation ILV 1,0 1,0 M4.08500.10.030
Customer Journey ILV 1,0 1,0 M4.08500.10.080
Statistical fundamentals of data science ILV 1,0 2,0 M4.08500.10.090
Digital marketing roadmap ILV 1,0 2,0 M4.08500.10.070
Digital business models ILV 2,0 3,0 M4.08500.10.020
E-Business/ E-Commerce/ E-Government ILV 2,0 3,0 M4.08500.10.040
Grundlagen der Digitalisierung ILV 1,0 2,0 M4.08500.10.010
inductive statistics ILV 2,0 3,0 M4.08500.10.100
IT Security ILV 2,0 3,0 M4.08500.10.130
technology management methods ILV 2,0 3,0 M4.08500.10.120
E-Business platforms ILV 2,0 3,0 M4.08500.10.050
R Programming ILV 1,0 1,0 M4.08500.10.110
Strategic marketing ILV 2,0 3,0 M4.08500.10.060
LectureTypeSPPSECTS-CreditsCourse number
Blockchain ILV 1,0 2,0 M4.08500.30.391
Business Intelligence and Big Data ILV 2,0 3,0 M4.08500.30.351
Cloud Computing ILV 1,0 1,0 M4.08500.30.370
Collaboration and Culture ILV 2,0 3,0 M4.08500.30.280
collaboration and integration ILV 2,0 3,0 M4.08500.30.310
CRM Management ILV 1,0 2,0 M4.08500.30.340
Data Privacy & Data Compliance ILV 1,0 2,0 M4.08500.30.360
Digital Leadership ILV 2,0 3,0 M4.08500.30.290
Emerging Technologies ILV 2,0 3,0 M4.08500.30.401
Lead management ILV 2,0 3,0 M4.08500.30.320
Programmatic Advertising ILV 1,0 1,0 M4.08500.30.331
strategic management of eBusiness ILV 2,0 3,0 M4.08500.30.300
Virtual and Augumented Reality ILV 1,0 1,0 M4.08500.30.381

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Job & Career

Digital change encompasses virtually every industry, every size of company and every area of business. Especially for small and medium-sized companies, employees with digital competence can offer a competitive advantage.

Examples of professional positions and functions:

  • Chief Digital Officer (CDO) - responsible for planning and implementing the digital transformation in a company
  • Chief Information Officer (CIO) - responsible for the strategic and operational management of information management in a company
  • Chief Technology Officer (CTO) - responsible for technology management in a company
  • Digital Project Manager - responsible for digitisation projects in a company
  • E-Business / E-Commerce Manager - responsible for the E-Business or E-Commerce area in a company
  • Online Marketing Manager - responsible for online marketing agendas in a company
  • (Big) Data Engineer / (Big) Data Architect - responsible for data and analysis infrastructures

More Digital Transformation Management

Die Fachhochschule Kärnten unterscheidet sich von vergleichbaren Universitätsstudiengängen vor allem durch die Praxisorientierung. Neue Anforderungen, die aus sozialen Fragestellungen und technischen Innovationen hervorgehen, fließen zeitnah ein. Im Masterstudiengang Digital Transformation Management wird diese Praxisorientierung insbesondere auch durch Kooperationspartnerschaften zu ausgesuchten Kärntner Unternehmen gelegt. 

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Chemson Polymer-Additive AG

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Dr. Oetker

Dr. Oetker zählt mit einer Bekanntheit von 99% zu den beliebtesten Lebensmittelmarken Österreichs und ist mit dem vielfältigen Produktsortiment in…

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EY Wirtschaftsprüfungsgesellschaft m.b.H.

EY ist einer der globalen Marktführer in der Wirtschaftsprüfung, Steuerberatung, Transaktionsberatung und Unternehmensberatung. Das Unternehmen ist in…

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HASSLACHER Gruppe

Als eines der führenden Holzindustrieunternehmen Europas setzt die HASSLACHER Gruppe den Fokus auf Qualität und Innovation. Die Digitalisierung spielt…

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Hirsch Servo Gruppe

Die HIRSCH Servo Gruppe ist ein Kärntner Unternehmen zur Nutzung des Werkstoffes EPS (Expandiertes Polystyrol). 1985 stieg das Unternehmen in den…

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Kostwein Maschinenbau GmbH

Kostwein setzt Maßstäbe in der Präzisionsfertigung, Montage und Logistik von Einzelteilen, Modulen und kompletten Maschinen für die globale…

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KWF – Kärntner Wirtschaftsförderungs Fonds

Der KWF ist eine Einrichtung des Landes Kärnten und präsentiert sich seit 1993 als verlässlicher Partner für die Kärntner Unternehmen im Bereich der…

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LAM Research AG

LAM Research spielt als zuverlässiger Partner der weltweit führenden Halbleiterhersteller eine Schlüsselrolle als Ermöglicher der Technologie-Roadmap.…

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Privatstiftung Kärntner Sparkasse

Die Geschäftstätigkeit der Privatstiftung Kärntner Sparkasse beinhaltet die Verwaltung der Beteiligung an der Kärntner Sparkasse Aktiengesellschaft.…

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STRABAG

STRABAG ist eine europäische Technologiepartnerin für Baudienstleistungen, führend in Innovation und Kapitalstärke. Das Angebot umfasst sämtliche…

Dem Masterstudiengang werden StiftungsprofessorInnen zugeordnet, die dazu beitragen, die Qualität des Studienbetriebs durch fachliche Expertise und Verbindung zur Wirtschaft sicherzustellen. Die StiftungsprofessorInnen verfügen über langjährige berufliche Erfahrung in Unternehmen im jeweiligen Schwerpunkt. Sie werden neben der Beschäftigung bei der Fachhochschule Kärnten, auch weiterhin in Unternehmen beschäftigt bleiben. Es ist damit sichergestellt, dass der Praxisbezug bestehen bleibt.

Hannes Gessoni, MSc.
Stiftungsprofessor für den Schwerpunkt Digitalisierung & Management

Mag. Alexander Tauchhammer
Stiftungsprofessor für den Schwerpunkt Digital Marketing

Statements


Faculty and Staff - Digital Transformation Management

Program Director Digital Business Management & Professor of Digital Business

FH-Prof. Dr.

 Wolfgang Eixelsberger
Professor

FH-Prof. DI Dr.

 Erich Alois Hartlieb
Program Director of Digital Business Management

Dipl.-Ing.

 Martin Stromberger
Stiftungsprofessur Digitale Transformation
Senior Lecturer1

Dr.in rer. nat. FH-Prof.in Priv.-Doz. DI Mag.a

 Anita Kloss-Brandstätter
Part-time Lecturer

Campus & Arrival

Villach

The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.

Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.

In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.

Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.

 Explore Campus Villach on a 360° Tour.

Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

 

The bus company Kowatsch runs from Villach train station to the FH in about every 40 minutes. The timetables are coordinated with the timetables of the ÖBB.

Contact

Europastraße 4
9524 Villach, Austria

+43 5 90500 7700 
villachfh-kaerntenat

Explore Campus Villach on a 360° Tour.