RE!THINK Branding, January 20, 2022

Re!think Branding: January 20, 2022 | 05:40–07:30 pm ONLINE
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Management

The School of Management’s successful online event series continues

How can we manage to convey brands convincingly in a digital environment? What are the  opportunities of digitalization for brand communication? Do brands even continue to be relevant in times of online shopping?

In the fourth part of the re!think event series CUAS and the  Competence Circle Marketing will introduce you to the fascinating world of digital branding. You will gain insight into current automobile marketing trends and Mazda’s branding strategy. In addition, successful brand architect Andy Starr, whose clients include Google, Starbucks and  US president Joe Biden, will share useful tips with the audience.

Re!think Branding: January 20, 2022 | 05:40–07:30 pm ONLINE
Participation is free.