Discover how digital technologies, ICT and artificial intelligence (AI) are transforming tourism and shaping the sustainable destinations of tomorrow. This Micro Credential explores the digital ecosystem of modern tourism and examines how technology can support more sustainable, efficient and visitor-centred destination management.

You will learn how user modelling, tourism data and personalised recommendation systems can be used to understand visitor behaviour, enhance tourism experiences and encourage more sustainable choices. The course also introduces practical applications of AI and digital interaction technologies, with a focus on managing visitor flows, reducing tourism pressure and fostering innovation in destinations.

By combining conceptual knowledge with practical applications, the Micro Credential prepares you to use digital technologies strategically for sustainable tourism development and equips you with skills relevant to digital tourism management, tourism data analysis, smart destinations and sustainable tourism innovation.