Strategic Innovation and Technology Management Group A (SE)


Course lecturer:

FH-Prof. DI Dr.

 Erich Alois Hartlieb


Mag. Dr. techn.

 Roland Winkler
Course numberM2.07850.10.060
Course codeSITM
Semester of degree program Semester 1
Mode of delivery Presencecourse
ECTS credits2,5
Language of instruction German

Students are able to combine the topic of Innovation and Technology Management with strategic issues (such as corporate strategy) and develop an innovation strategy for the company. In addition, students are capable new strategic business models and for the further development of companies to identify and prepare and implement accordingly. In addition to the acquisition of basic knowledge in the field of the patent system, students can work independently on the development of products, services and technology planning.

Fundamentals Business Management and Innovation Management

Innovation management strategy as part of the corporate strategy methods and instruments of strategic innovation management elements of innovation management and business development identification of new business, products, services and business models and technology planning and funding of innovation projects -scoutingFinanzierung introduction to the patent system and

Dietmar Vahs/Alexander Brem: Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung, Schäffer-Poeschel Verlag, 2013Torsten J. Gerpott. Strategisches Technologie- und Innovationsmanagement, Schäffer-Poeschel Verlag, 2005Heinz Strebel: Innovations- und Technologiemanagement, UTB Verlag, 2007Granig, P.; Hartlieb, E.; Lercher, H. (Hrsg.): Innovationsstrategien - Von Produkten und Dienstleistungen zu Geschäftsmodellinnovationen, Springer Verlag, Wiesbaden 2013Granig, P.; Hartlieb, E. (Hrsg.): Die Kunst der Innovation - Von der Idee zum Erfolg, Springer Verlag, Wiesbaden 2012, Hartlieb, E. et al.: Praxishandbuch Wissensmanagement - Teil 3, Graz 2005, ISBN 3-902465-12-3Oliver Gassmann, Peter Granig: Innovationsmanagement - 12 Erfolgsstrategien für KMU, Hanser Verlag, 2013