English: Persuasive Self-Presentation (ILV)

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Course numberB4.06360.10.041
Course codeENGSelfP
Curriculum2019
Semester of degree program Semester 1
Mode of delivery Presencecourse
SPPW0,7
ECTS credits1,0
Language of instruction English

On successful completion of the course, students:

  • Will be able to introduce and present themselves professionally in person and in multimedia using an "elevator pitch" style
  • Can communicate fluently and spontaneously using appropriate style and language in a business and academic context
  • Expand their business and context-specific vocabulary
  • Can identify the core information in specialized texts as well as
  • Can present and argue their own ideas clearly and convincingly in English

The course will cover the following topics/content:

  • Self-Presentation: Personal Profile and "Elevator Pitch
  • The key to successful teamwork
  • The secret to success
  • Voice delivery and presentation
  • Persuasive discussion

Doyle, T/ Zakrajsek, T/ Loeb, J.H. (2013): The New Science of Learning: How Brain Research Is Revolutionizing the Way We Learn. Virginia: Stylus Publishing, LLC.
Eagleman, D. (2017): The Brain. The Story of You. New York: Vintage.
Study Skills and Training, University of Oxford
The Yes Theory podcast by Headspace
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0veWVzdGhlb3J5cG9kY2FzdA/episode/NWY1YzE0ZDgtY2M2Ny0xMWVhLTkxNDQtOWIwZWYwMjliNzZk?hl=en-AT&ved=2ahUKEwieg8Kc6vHrAhVHKuwKHd4VDlkQjrkEegQIDhAF&ep=6
Further reading and resources will be provided by instructors.
For English:
Authentic materials will be put together by the lecturer and made available and adapted to student needs.
Recommended reading and reference works:
Business Spotlight Magazine https://www.business-spotlight.de/
Harvard Business Review https://hbr.org/
TED Talks www.ted.com
Presentation Guru https://www.presentation-guru.com/
Emmerson, P. (2009) Business Vocabulary Builder, Macmillan
Emmerson, P. (2010) Business Grammar Builder - Intermediate to Upper-Intermediate, Macmillan
Bailey, S. (2010). Academic Writing for International Students of Business
Murphy, R. (2012) English Grammar in Use with Answers: A Self-study Reference and Practice Book for Intermediate Students of English, (4/e), CUP
Hughes, J. (2008). Success with BEC: The new Business English Certificates course. Vantage [B2], Student's book (1. publ. ed.).

Moderated group work, lecture, discussion, individual exercises

Cumulative module examination
The module grade is calculated weighted by the ECTS credits of the individual courses (ILV - integrated lecture) of the module and results as follows:
ILV "English: Persuasive Self-Presentation" - 1 ECTS
Assessment type: Continuous assessment
Assessment method/s: Portfolio, comprising a presentation and 3 written reflection papers or related exercises relative to modules components (courses) based on content covered and active participation. These will be awarded a participation grade if completed successfully.
Student performance within the English course "Persuasive Self-Presentation will be graded following the Austrian grading scale.