Basics of Innovation Management (ILV)
Back| Course number | B3.00000.30.060 |
| Course code | GInMan |
| Curriculum | 2013 |
| Semester of degree program | Semester 3 |
| Mode of delivery | Presencecourse |
| Units per week | 2,0 |
| ECTS credits | 3,0 |
| Language of instruction | German |
The students know the basic concepts and process models of innovation management. They know all about the relationships of creativity, innovation and corporate culture. They are able to apply selected methods for idea generation and evaluation process. Through the discussion of innovation projects from the practice they gain a deeper understanding about the basic relationships.
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Einführung in das Thema Grundlagen und Grundbegriffe des Innovationsmanagements Marktentwicklungen und Trends Innovationsprozess und -projekt Kreativität und Innovation Methodeneinsatz im Ideenfindungs- und -bewertungsprozess Organisatorische und kulturelle Aspekte des Innovationsmanagements
Hauschildt J. Und Salomo. S (2010). Innovationamangement. Vahlen
Gassmann O. und Sutter Ph. (2013). Praxiswissen Innovation: Von der Idee zum Markterfolg. Hanser
Granig P. (2007). Innovationsbewertung.Deutscher Universitätsverlag
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