Students:

• can explain the structures of the national and international health tourism market and distinguish between its different characteristics.
• can describe the requirements for (specialised) wellness and spa hotels.
• are able to assess the essential processes within the spa area of a hotel and reflect the tasks of spa management.
• can explain tasks with regard to planning, marketing (spa menu), management and control of the spa department.
• can reflect the essential requirements and tasks in spa management with the help of a case study.

none

• Health tourism market: structures, demand, supply, essential participants
• Spa or wellness hotel: special features, requirements and offer design
• Process design of the spa department
• Tasks of the Spa Manager
• Price, cost and capacity planning
• Marketing, personnel management and controlling of the spa and wellness area

Illing, K.T. (2009): Gesundheitstourismus und Spa-Management, München: Oldenbourg Verlag.
Krczal, A. (2011): Qualitätsmanagement in Wellnesseinrichtungen, Berlin: Erich Schmidt Verlag.
Nungesser, S., Rizzato, D., Niederer, K. (2019): Spa & Wellness-Management - Impulse für Optimierung und Profit. Stuttgart: Matthaes Verlag.

Collaboration, lecture by and discussion with experts from the business world, blended learning, case study processing

Cumulative module examination
The module grade is calculated weighted by the ECTS credits of the individual courses of the module and results as follows:
ILV "Wellness & Spa Management" - 2 ECTS-credits
Examination character: continuous assessment
Form of examination: self-directed tasks, preparation of a case study on spa management as examination performance