Students are able to analyze business processes, design and organization to implement. Furthermore, they can describe the platforms and business models in the Net Economy, system solutions and architectures explain, explain the processes involved in marketing and sell online, evaluate and reflect the fundamentals of e-marketplace and the e-community of electronic purchasing. You are able to develop new virtual business opportunities and to design the necessary IT structure and to use.

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Mediation of the theoretical foundations and practical implications for the purchase, sale, trade and contact management based on electronic Netzwerke.Prozessmanagement and business process modeling basics of e-businesse-procurement / e-shops / E-MarketplaceIT infrastructure and design of user interfaces New and Virtual Organisations - or business forms

Meier, A./Stormer, H. (2008): eBusiness & eCommerce: Management der digitalen Wertschöpfungskette. 2. Aufl.o.O.: Springer Berlin Heidelberg.Kollmann, T. (2010): E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy. 4., überarb. u. erw. Aufl. 2011.o.O.: Gabler Verlag.

Integrated course (ILV)

exam