Digital Marketing & Sales 
Bachelor Degree Program Management

Modern Management and Digitalization

Digital Marketing & Sales describes the use of digital channels, such as the internet, social media, or mobile apps, to promote and sell products or services. In today's digital age, it is essential for businesses of all sizes to have a strong online presence to reach and engage with their target audience.

 

A degree in Digital Marketing & Sales offers numerous advantages to graduates: expertise that is in high demand, diverse career prospects, global reach, the opportunity to work creatively and the ability to deliver data-driven decision-making and measurable results. Our bachelor program stands out due to the applied student experience, industry connections, specialized study areas and up-to-date curriculum. Through real-world projects and internships, you can apply theoretical knowledge effectively. Industry connections provide networking opportunities, while specialized courses allow you to focus on your specific interests. The curriculum ensures you stay informed about latest trends and technologies, preparing you for the dynamic digitized business landscape.

 

There are many different types of digital marketing, including search engine optimization (SEO), pay-per-click or pay-per-conversion advertising (SEA),social media marketing, content marketing, e-mail marketing, affiliate marketing and influencer marketing. Each type has its own unique set of benefits and can be used to achieve specific marketing goals. By utilizing digital marketing strategies, businesses can reach a larger audience, build brand awareness and drive sales. By measuring the effectiveness of digital marketing campaigns, businesses can continue to improve and evolve their strategies to stay ahead of the competition.

Digital Marketing & Sales offer students a general business degree in English with a specialization in marketing and sales. The job prospects with a bachelor's degree in this field are excellent. The large number of international and national job openings with a corresponding skills profile shows this in particular. These include positions such as digital marketing manager, social media manager, content marketing manager, brand manager, CRM manager, event marketing manager, international marketing manager, performance marketing manager or sales manager. However, as the subject area and associated job requirements constantly evolve, continued high demand for graduates can be expected.

Ambitious students can combine their studies with a corresponding job to gain practical experience. With the Study & Work Program you have the opportunity to work in one of the top companies in Carinthia from the beginning of your studies. For more information, visit the Study & Work page.

Application deadline

Winterterm 2024

Period I:  01.11.-15.03.2024
Period II: 16.03.-15.05.2024
Period III: 16.05.-15.07.2024
Period IV: 16.07.-30.09.2024*

For applicants from outside Europe applications are only accepted within Period I, occasionally also in Period II.

*We reserve the right not to open the period or to close it early.

Study start

The semester starts in October - we only offer intake in winterterm!


The start of lectures can be found in the individual timetable which is available after enrollment.

Teaching time

Monday to Friday full-time and occasionally on Saturdays.

Events

Study Guidance

Book your personal appointmentright now!

You can find out more about our advisory services, events and fairs on our website.

Further information

Admission requirements:

• Secondary School Leaving Certificate (Austrian "Matura") or equivalent

• Minimum English level B2 or equivalent

• German speaking applicants require a second foreign language (in addition to English) at intermediate level

• Non-German speaking applicants require no Italian or German skills

Information request & Services
* We reserve the right not to open the period or to close it early.

 

Digital Marketing & Sales - Information

Contact

For inquiries related to your application, please contact the FH Kärnten Info-Center:

For inquiries related to the study organization, please contact Romana Pechac:

For content-related inquiries about the studies, please contact Dr. Bernhard Guetz, BA MSc.:

Level of qualification
Bachelor
ECTS credits
180.00
Tuition fees
€ 363.36 / semester
Qualification awarded
  • Bachelor of Arts in Business
Duration of study
6 semester
ÖH (Austrian Student Union) fee
€ 24.70 / semester
Language of instruction
English
FH campus
  • Villach

General Study Information

 

 

 

 

 

 

 

 

Curriculum – Digital Marketing & Sales

In the first five semesters, students visit lectures and participate in seminars and courses. In the fourth semester, students have the opportunity to spend a semester abroad at one of our partner universities worldwide. The sixth semester is dedicated to the professional internship and the bachelor thesis. In addition to a solid business education, the bachelor's program Digital Marketing & Sales offers relevant modules in the corresponding field, including

  • Marketing & Sales
  • Digital Marketing (in an International Environment)
  • Graphic Design
  • Digital Media
  • Event-Marketing
  • Content Marketing
  • Social Media Marketing
  • Performance Marketing
  • Brand Management
  • Sales & Customer-Relationship-Management
  • Marketing Research

Digital Marketing & Sales - Profile

Graduates of the bachelor program Digital Marketing & Sales are able to…
  • collect necessary information for the development of digital marketing strategies and carry out relevant analyses,
  • develop digital marketing concepts,
  • plan and implement campaigns in the field of digital communication and digital sales,
  • measure the success of digital marketing activities and sales strategies

Building on the competences gained in the bachelor's program Business, students of Digital Marketing & Sales acquire an additional specific set of competences in the following areas:

  • Analysis & measurement of digital marketing activities
  • Strategic Digital Marketing
  • Operational Marketing
  • Tools and methods in digital marketing and sales

Particular importance is also attached to the development of methodological competence, with a focus on analysis, problem-solving skills and the use of relevant software (e.g. for the creation of advertising materials or the analysis of campaigns). Since the entire curriculum is taught in English, foreign language skills are also promoted and students from different nations are addressed. The international and intercultural composition of students offers further opportunities to develop relevant social skills.

Graduates of the Bachelor's program Digital Marketing & Sales have knowledge in the following areas:
  • Fundamentals of economics and business administration
  • Bookkeeping and accounting
  • Cost accounting and controlling
  • Investment and financing
  • Marketing
    • Approaches to marketing analysis and measurement
    • Strategic digital marketing and sales
    • Operational digital marketing and sales
    • Digital marketing tools and methods
  • Organizational theory and organizational development
  • Human resource management
  • Project management
  • Digitalization
  • Statistics and empirical social research

The acquisition of methodological and professional competences takes place in study modules. Particular importance is attached to the ability to analyze and solve problems, but also to the confident use of relevant software and foreign language skills. For example, IT content and technical English are part of the curriculum so students can handle complex tasks and problems independently and flexibly. In addition, five further languages are available through elective courses.

(Kopie 9)

What students should bring to their studies:
  • Interest in economic topics.
  • The ability to work in teams and to lead them.
  • Language and communication skills.
  • Responsible social behaviour.
  • Fun with international and intercultural challenges.
  • Interest in innovative technologies

Significant importance is attached to the social and personal skills of students. These "soft skills" concern, for example, the topics of communication and conflict management, presentation techniques or cooperation and collaboration. Within the study program, students work in changing group compositions on case studies and practical tasks, as well as in the 4th semester on an extensive project (basic module: project management). This develops and promotes important social skills (ability to work in a team, ability to resolve conflicts, communication skills) and personal skills (especially the ability to reflect on one's own role and performance in teams).

 

Job & Career

The core modules of the Bachelor's degree program Business open up many job opportunities for graduates in the areas of controlling, finance and accounting, manufacturing and logistics management, human resource development and management, marketing, and project management.

Within the bachelor program Digital Marketing & Sales, students also acquire the necessary skills and practical experience (e.g. through projects and the compulsory professional internship in the sixth semester) to qualify for the following functions in the field of digital marketing and sales:

  • Brand manager
  • Content marketing manager
  • Social media manager
  • Event marketing manager
  • International marketing manager
  • Performance marketing manager
  • CRM manager
  • Sales manager

Within these functions, there is a distinction between entry-level ("junior") positions and managerial ("senior") positions. Typically, graduates of a bachelor's degree program first fill "junior" positions in order to assume management responsibility after a few years of professional and industry experience. This also applies to the graduates of the bachelor program Digital Marketing & Sales.

Successful completion of the bachelor's degree program in Digital Marketing & Sales entitles students to enter one of the CUAS School of Management's master's degree programs. In addition, completion of the bachelor's program also enables students to start an equivalent master's program at other universities or universities of applied sciences.

Practice-oriented business education & profile-building specializations

SPECIFIC KEY AND FUTURE SKILLS

The Bachelor study program in Management offers a compact, practice-oriented basic education in economics. In addition, there is a strong focus on teaching key and future skills tailored to the respective branches of study (6 German-language and 2 English-language) from the first semester onwards. This profile-building specialization accounts for more than half of the total course content. Current topics such as sustainability, digitality, internationality and diversity are an integral part of many modules.


PRACTICAL RELEVANCE

The high practical relevance of the study program is ensured by close cooperation with regional, national and international companies as well as the use of experienced lecturers from industry, business and institutions, who bring current topics and new developments from professional practice into the study program or can also be experienced in excursions. The students' transfer skills are strengthened by working on specific and current practical tasks.


Degree program management full-time: modern study time model

In the full-time study program, the modules are divided into two semesters with an intermediate or final examination week. This enables focused learning and makes it easier for students to plan the time required to complete their examinations.


Faculty and Staff - Management

Dean Management

FH-Prof. Mag. Dr.

 Thomas Fenzl
Leading Team Business Management, Professor of Business Management, Focus: Management Accounting

FH-Prof. Mag. Dr.

 Alexander Sitter
Leading Team Business Management, Professor of Business Management, Focus: Human Resources Management & Organisation

FH-Prof.in Mag.a Dr.in

 Ursula Liebhart
Program Director "Digital Tax & Accounting"

FH-Prof. Mag. Dr.

 Irina Lindermüller
Program Director of Digital Business Management

Dipl.-Ing.

 Martin Stromberger
Program Director & Professor of Hotel Management

FH-Prof. Dipl.BW FH

 Stefan Nungesser
Vice Program Director

FH-Prof. Dr. phil.

 Colin Heller, M.A.
Head of Degree Program & Professor of Public Management

FH-Prof.in MMag.a Dr.in

 Kathrin Stainer-Hämmerle
Vice Dean Management, Program Director "Intercultural Management"

FH. Prof FH-Prof.in Dr. rer. soc.

 Svetlana BUKO
Student Support Services

Mag.

 Michaela Rosenwirth
Administration of Studies - Bachelor Intercultural Management

MMag.a

 Julia Ebenberger-Fidebauer
Administration of Studies - Economy and Business Development & Management Master
 Evelyn Eigner
Administration of Studies - Economy and Public Management Master
 Romana Pechac
Stunden- und Raumplanung
 Rita Maria Elsa Marak, BA MA
Planning of Schedules and Rooms

Mag.a

 Margit Schager
Senior Lecturer1

Mag.

 Martin Schellrat
Lecturer of Slovene, coordination for foreign languages

Mag.a

 Katarina Fürst
+43 (0)5 90500-4222
k.fuerst[at]fh-kaernten[dot]at

Hauptplatz 12
9560 Feldkirchen in Kärnten
Hochschullehrender für "Digital Marketing"

Dr.

 Bernhard Guetz, BA MSc.
Lecturer

Mag.a (FH) Dr.

 Marika Gruber
Senior Lecturer of English, International Coordinator
 Janet Brown, MA MA
Professor

Dr.

 Anna Hauser-Oppelmayer, Bakk. MSc

Mag.

 Michael Kosutnik
Professor for Intercultural Management

FH-Prof.in Dr.in

 Eithne Knappitsch
Professor of Logistics and Change Management

Mag.

 Wolfgang Leitner
Professor of Public and European Law

FH-Prof. MMag. Dr.

 Florian Oppitz
Professor of Administrative Science & Applied Economics

Prof.in Dr.in

 Rahel Schomaker
Professor of Applied Economics

FH-Prof.in Mag. (FH) Dr.in

 Birgit Aigner-Walder
Head of Degree Program International Business Management Master, Professor of International Management

FH-Prof. Mag. Dr.

 Dietmar Sternad, BSc MBA
Vice Dean Management, Professor of Business Management

FH-Prof.in Mag.a

 Hermine Bauer
Senior Researcher/Lecturer

Dott.ssa mag.

 Elisa Borella, MU
 Albert Luger, M.A.
Professor

FH-Prof.in Mag.a

 Sabine Spanz
+43 (0)5 90500-4112
s.spanz[at]fh-kaernten[dot]at

Hauptplatz 12
9560 Feldkirchen in Kärnten
Senior Researcher/Lecturer
 Petra Regenfelder-Davis, B.A. M.A.
Senior Lecturer

FH-Prof. Dipl.-Ing. Dr. techn.

 Dominik Rauner-Reithmayer
+43 (0)5 90500-3212
d.rauner-reithmayer[at]fh-kaernten[dot]at

Primoschgasse 10
9020 Klagenfurt am Wörthersee

Dipl.-Ing.

 Michael Karl Reiner, BSc
+43 (0)5 90500-3216
m.reiner[at]fh-kaernten[dot]at

Primoschgasse 10
9020 Klagenfurt am Wörthersee
Research Assistant
 Verena Fink, B.A. MA
 Stephanie Putz, BA MA
Project Assistant
 Jessica Pöcher, B.A.
 Isabell Stephanie Stern, BA MA
Laboratory Engineer

Ing.

 Christoph KUCHLING
Part-time Lecturer

Mag.a Dr.

 Barbara Covarrubias Venegas

Mag. Dr.

 Alexander Herbst

Mag. (FH)

 Peter Heymich, MA

Arch. Dipl.-Ing.

 Gerhard Kopeinig

Dr. iur. Dr.

 Ulrich Kraßnig, LL.M.

MMag.a

 Eva Maria Köffler-Malliga

Dr. phil.

 Andreas Nikolaus LUDWIG, MA

Mag. iur.

 Wolfgang Leitgeb

Dipl.-Betriebsw. (FH)

 Michael Littich

Dipl.-Betriebsw. (FH)

 Georg Overs

Mag.

 Philip-Josef Parzer, MSc

Mag. (FH)

 Alexandra Premk

Mag. Dr.

 Manfred Prisching

Mag.

 Konstanze Felicitas Ranacher, MSc

Mag.a phil.

 Katharina Rodgers

Mag. iur.

 Alexander Stieglitz, LL.M. LL.M.

Hon.-Prof.in (FH) MMag.a Dr.in

 Gabriele Stoiser

Mag. Mag.

 Paul Tiefling, MBA LL.M.

Dr. iur.

 Kurt Wagner, MBA

Mag. iur. Dr. iur.

 Hannes Walder

Ing. Mag. (FH)

 Markus Walluschnig, MA

Steuerberaterin Mag.

 Eva Maria Winkler

FH-Prof. Prof. Dr. habil.

 Gregor van der Beek

Campus & Arrival

Villach

The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.

Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.

In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.

Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.

 Explore Campus Villach on a 360° Tour.
 Make a virtual walk through the Science & Energy Labs – T10.

Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

 

The bus company Dr. Richard runs from Villach city to the FH in about every 15 minutes. The timetables are coordinated with the timetables of the ÖBB.

Contact

Europastraße 4
9524 Villach, Austria

+43 5 90500 7700 
villach[at]fh-kaernten[dot]at

Explore Campus Villach on a 360° Tour.