Company excursions are an integral part of the International Business Management master’s program. They take students beyond the classroom, provide direct access to experienced professionals, and provide deep insights into how international business decisions are made across different markets, industries, and cultures.
The program included visits to Pirelli, Fratelli Branca Distillerie, Dainese, and ADVANTAGE AUSTRIA Italia.
At Fratelli Branca Distillerie, students explored how a company with a distinctive heritage combines tradition with continuous innovation. They gained insights into international branding, marketing, and sales strategies, as well as the challenges of maintaining a consistent brand identity while adapting communication to different markets. A tour of the Collezione Branca illustrated the important role of history and heritage in developing a successful global brand portfolio.
The visit to Pirelli began at the Fondazione Pirelli, where students learned about the development of one of Italy’s most iconic international companies and the evolution of its branding and visual communication. A discussion session then focused on talent acquisition, employer branding, career development, and the organization of human resources as a global network.
At Dainese in Vicenza, the group gained practical insights into innovation, entrepreneurship, and technological excellence in protective equipment. Presentations on brand and product management demonstrated how design, technology, and a deep understanding of customer needs are integrated into the development and international introduction of new products.
A further highlight was the visit to ADVANTAGE AUSTRIA Italia at the Austrian General Consulate in Milan. Students learned about Austrian–Italian economic relations, Italian business culture, export development, and the support available to companies entering international markets. They also discovered potential career and internship opportunities in international trade promotion.
The excursion enabled students to connect academic concepts with real-world practice in international strategy, human resource management, branding, innovation, and market development. It also strengthened curiosity, confidence, intercultural awareness, and the ability to learn from different perspectives.
The program sincerely thanks all participating organizations and hosts for their hospitality, openness, and valuable contributions.
Grazie, Milano, for an inspiring and memorable international learning experience!
