Ensuring sustainable profitable growth

An idea, a business model, financing – starting a company is very difficult.  However, the real challenge lies in the long-term business success: this is based on ensuring sustainable profitable growth, one of the core tasks of successful corporate management.

UNIQUE ASPECT IN AUSTRIA

In addition to its quantitative aspects, growth also has a qualitative component that is vital when improving the company’s performance.  This is exactly the focus of the master’s degree program Business Development & Management: future business managers are trained here, and they can be characterized not only by “entrepreneurship”, but also by their abilities to develop and implement growth strategies for mature companies. 

As the only degree program in Austria with this emphasis of studies, Business Development & Management has a unique selling point.  The demand for our graduates on the labor market is high as a large segment of Austrian companies need personnel with know-how in order to remain efficient and competitive.  Students therefore learn to develop suitable strategies utilizing knowledge from a number of interdisciplinary subject fields (e.g., marketing, innovation, production, financing, organization, HR-management). 

Experienced lecturers and faculty from academia as well as from the business world accompany our students through their studies.  Courses convey current concepts and tools that are necessary for the development and implementation of growth strategies in firms.  Current case studies, group work and consulting projects for companies ensure the highest possible practical relevance.  The topics that students deal with during their studies range from business model development to digitalization.

The degree program offers opportunities to specialize in the areas of regionality, sustainability and the information society.  These key developments are trends that companies will face in the coming years and will have a decisive impact on their respective business environments. Moreover, students can only choose from two specialization options: Marketing or Organization & HR Management.

Students also benefit from the job-friendly organization of the degree program, which is organized in such a way that the degree program can be completed part-time.  Classes and lectures take place on Wednesdays and Thursdays after 4:50 pm, Fridays after 1:30 pm and occasionally on Saturdays.  Students have the opportunity to spend a semester abroad at one of our numerous partner universities in the fourth semester.

Application deadline

Period I: 01.10. - 15.03.20 
Period II: 16.03.- 15.05.20
Period III: 16.03. - 15.07.20 
Period IV: 16.07. - 30.09.20

Please note that applicants from non-EU countries or applicants living outside the European Union should apply as soon as possible to be in time for the visa procedure.

Study start

The Semester starts on 21.09.2020.

Teaching time

Wed and Thu from 16:50, Fri from 13:30 and Sat from 08:30 (ca. 1 - 2 Saturdays per month)

Events

FH DAY
31.01.2020
9-14 h
Campus Villach

FH CAMPUS DAY
06.03. & 08.05.2020
15-19 h
Campus Villach I Spittal I Feldkirchen I Klagenfurt

Study-Info-Lounge
Second Tuesday of the month
14-18 h
Campus Villach

Online-Info-Sessions10.12.2019 I 14.04.2020 I 14.07.2020

Further information

Language of instruction: German

Information

Contact

Please contact us if you have any questions about your studies:

Program Director

Level of qualification
Master
ECTS credits
120
Tuition fees
€ 363,36 / semester
Qualification awarded
  • Master of Arts in Business
Duration of study
4 semester
ÖH (Austrian Student Union) fee
€ 20,20 / semester
Language of instruction
Deutsch
FH campus
  • Villach

General Study Information

 

 

 

 

 

 

 

 

Profile

Im Masterstudium „Business Development & Management“ erlernen Studierende, wie man Unternehmen erfolgreich weiterentwickelt. Im Fokus des Studiums stehen Mittel und Wege, wirtschaftliches Wachstum zu ermöglichen und voranzutreiben – das ist viel gefragtes Know-how, das in zahlreichen Unternehmen benötigt wird. Das innovative Masterstudium hat in Österreich ein Alleinstellungsmerkmal und bietet attraktive Spezialisierungsmöglichkeiten.

Dazu zählen die Bereiche Marketing oder Organisation & Human Ressources. Im Lauf des Studiums beschäftigen sich die Studierenden mit Themen wie Wachstumsstrategien, Strategisches Management, Geschäftsmodellentwicklung, Digitalisierung, Nachhaltigkeit oder Marketing. Neben wissenschaftlich fundierten Inhalten sticht das Studium aber auch mit hohem Praxisbezug hervor: aktuelle Fallstudien, Gruppenarbeiten und Beratungsprojekte für Unternehmen geben den Studierenden erste Einblicke in ihre spätere Tätigkeit und bringen sie mit potenziellen Arbeitgebern in Kontakt. 

What students should bring to their studies:

  • Interest in economic topics.
  • The ability to work in teams and to lead them.
  • Language and communication skills.
  • Responsible social behaviour.
  • Fun with international and intercultural challenges.

Admission to the master's degree program in Business Development & Management requires the completion of a relevant bachelor's or diploma degree or an equivalent course of study at a recognised domestic or foreign post-secondary educational institution. 

After successful completion of their studies, graduates have the following skills and knowledge:

  • They analyse trends (especially in the areas of regionality, sustainability and the information society) for their chances of quantitative and qualitative company growth.
  • They develop growth strategies for companies.
  • They work on the development of new products and accompany their introduction to the market.
  • They develop new business models and open up new target groups and business areas.
  • They design internal conditions so that they support the quantitative growth of the company.
  • They possess relevant social, communicative and linguistic competence.
  • They lead interdisciplinary project teams and develop solutions for interface problems between the disciplines.

Business Development AND Sustainability

With the career-friendly master's degree in Business Development & Management, students acquire the skills and competencies to design, coordinate and implement entrepreneurial development and growth strategies. In any entrepreneurial development it is also of particular importance to deal with the topic of sustainability already within the strategic planning process. This requirement was already recognised in the development phase of the Master's programme, which was first launched in 2015, and was also anchored in the curriculum through a mandatory sustainability module.

The mandatory sustainability module comprises a total of 3 courses with a total of 9 ECTS credits. In the first semester, the content ranges from sustainable management and the climate debate to focus topics in the area of corporate social responsibility and the fields of corporate responsibility. In the course "Qualitative Corporate Growth", which builds on this, the focus is on strategies with which companies can strengthen their competitiveness beyond a growth in size. In the concluding "In-depth and practical seminar on sustainability", special topics of sustainable corporate management such as the organisational embedding of CSR measures and CSR communication and reporting are dealt with. A further focus is on different approaches to problem solving, such as the global framework for sustainability (Sustainability Development Goals), the United Nations Global Compact (UN) or the OECD Guidelines for Multinational Enterprises.

After the importance of the topic area and the interest of the students has increased more and more in the recent past, the next logical step was taken and sustainability as a topic area was also integrated into the Master Thesis Seminar. The number of Master's theses with a focus on sustainability and sustainability related topics shows that this step was positively received. Examples of such topics are: "Trends and sustainable packaging concepts in the consumer goods market", "Establishment of digital communication concepts using the example of the sustainability economy", "Cooperation as a possibility for the sustainable marketing of organically produced food", "Social sustainability in the context of mobile home nursing - alternative organisational models to strengthen social sustainability", "CSR reporting obligation in the EU and effects on Austrian companies" or "Benefit effects of the environmental management system and CSR reporting in Austrian hospitals".

The combination of entrepreneurial and socio-political considerations, practical examples of application and the possibility of further in-depth study within the framework of the Master's thesis shows two relevant results: Students show a growing interest in the topic of sustainability, and as a result their understanding of the different facets of sustainable corporate development and the resulting opportunities for companies grows.

By anchoring the sustainability module in the curriculum, future managers learn how to use resources sparingly as part of their training and develop into graduates who are aware of their responsibility regarding their biological footprint.

Current courses - Business Development & Management

LectureTypeSPPSECTS-CreditsCourse number
Business Intelligence and Big Data Group A ILV 2,0 3,0 M4.07740.10.040
Business Intelligence and Big Data Group B ILV 2,0 3,0 M4.07740.10.040
Cooperating Across Borders Group A ILV 2,0 2,0 M4.07740.10.090
Cooperating Across Borders Group B ILV 2,0 2,0 M4.07740.10.090
Business Model Development PT 2,0 3,0 M4.07740.10.010
Basic seminar Sustainability ILV 2,0 3,0 M4.07740.10.070
Industry 4.0 - Smart Manufacturing ILV 2,0 3,0 M4.07740.10.080
Integrated Company, Market and Competition Analysis ILV 2,0 3,0 M4.07740.10.030
Competence Development and Competence Management ILV 2,0 3,0 M4.07740.10.050
Economic Perspectives on Regionality ILV 2,0 3,0 M4.07740.10.060
Corporate Strategy and Business Development ILV 2,0 3,0 M4.07740.10.000
Growth from the Core Business ILV 2,0 4,0 M4.07740.10.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development Project - Value Creation Concept and Development of Business Plans Group A PT 4,0 7,0 M4.07740.30.000
Business Development Project - Value Creation Concept and Development of Business Plans Group B PT 4,0 7,0 M4.07740.30.000
Behavioral and Psychological Foundations of Decision Making ILV 2,0 2,0 M4.07740.30.050
European Business Law ILV 1,0 2,0 M4.07740.30.010
Master Thesis Seminar Group A ILV 2,0 2,0 M4.07740.30.060
Master Thesis Seminar Group B ILV 2,0 2,0 M4.07740.30.060
Specialisation Seminar Information Society SE 2,0 3,0 M4.07740.30.040
Specialisation Seminar Sustainability SE 2,0 3,0 M4.07740.30.030
Specialisation Seminar Regionality SE 2,0 3,0 M4.07740.30.020
Specialization Area: MarketingTypeSPPSECTS-CreditsCourse number
Sales Management ILV 2,0 4,0 M4.07741.30.080
Strategic Brand Management ILV 2,0 4,0 M4.07741.30.070
Specialization Area: OrganizationTypeSPPSECTS-CreditsCourse number
Change Management ILV 2,0 4,0 M4.07742.30.090
Methods of Knowledge Management ILV 2,0 4,0 M4.07742.30.100
LectureTypeSPPSECTS-CreditsCourse number
Digitization and Business Model Development ILV 2,0 3,0 M4.07740.20.080
Challenge of globalization for regions ILV 2,0 3,0 M4.07740.20.060
Intellectual Property ILV 2,0 2,0 M4.07740.20.050
Instruments of cost management ILV 2,0 3,0 M4.07740.20.040
Cooperation and Supply Chain Design ILV 2,0 4,0 M4.07740.20.000
Negotiation anc Conflict Resolution Group A ILV 2,0 2,0 M4.07740.20.090
Negotiation anc Conflict Resolution Group B ILV 2,0 2,0 M4.07740.20.090
Product-Life-Cycle-Management ILV 2,0 3,0 M4.07740.20.030
Qualitative Corporate Growth ILV 2,0 3,0 M4.07740.20.070
Legal Framework and Evaluation of Mergers & Acquisitions ILV 2,0 4,0 M4.07740.20.010
Strategic Marketing ILV 2,0 3,0 M4.07740.20.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development and Management Simulation PT 2,0 2,0 M4.07740.40.000
Master Exam DP 0,0 3,0 M4.07740.40.040
Master Thesis MT 0,0 21,0 M4.07740.40.030
Personal Development Program ILV 2,0 2,0 M4.07740.40.020
Research Forum Group A ILV 2,0 2,0 M4.07740.40.010
Research Forum Group B ILV 2,0 2,0 M4.07740.40.010
LectureTypeSPPSECTS-CreditsCourse number
Business Intelligence and Big Data ILV 2,0 3,0 M4.07740.10.040
Cooperating Across Borders ILV 2,0 2,0 M4.07740.10.090
Business Model Development PT 2,0 3,0 M4.07740.10.010
Basic seminar Sustainability ILV 2,0 3,0 M4.07740.10.070
Industry 4.0 - Smart Manufacturing ILV 2,0 3,0 M4.07740.10.080
Integrated Company, Market and Competition Analysis ILV 2,0 3,0 M4.07740.10.030
Competence Development and Competence Management ILV 2,0 3,0 M4.07740.10.050
Economic Perspectives on Regionality ILV 2,0 3,0 M4.07740.10.060
Corporate Strategy and Business Development ILV 2,0 3,0 M4.07740.10.000
Growth from the Core Business ILV 2,0 4,0 M4.07740.10.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development Project - Value Creation Concept and Development of Business Plans PT 4,0 7,0 M4.07740.30.000
Behavioral and Psychological Foundations of Decision Making ILV 2,0 2,0 M4.07740.30.050
European Business Law ILV 1,0 2,0 M4.07740.30.010
Master Thesis Seminar ILV 2,0 2,0 M4.07740.30.060
Specialisation Seminar Information Society SE 2,0 3,0 M4.07740.30.040
Specialisation Seminar Sustainability SE 2,0 3,0 M4.07740.30.030
Specialisation Seminar Regionality SE 2,0 3,0 M4.07740.30.020
Specialization Area: MarketingTypeSPPSECTS-CreditsCourse number
Sales Management ILV 2,0 4,0 M4.07741.30.080
Strategic Brand Management ILV 2,0 4,0 M4.07741.30.070
Specialization Area: OrganizationTypeSPPSECTS-CreditsCourse number
Change Management ILV 2,0 4,0 M4.07742.30.090
Methods of Knowledge Management ILV 2,0 4,0 M4.07742.30.100
LectureTypeSPPSECTS-CreditsCourse number
Digitization and Business Model Development ILV 2,0 3,0 M4.07740.20.080
Challenge of globalization for regions ILV 2,0 3,0 M4.07740.20.060
Intellectual Property ILV 2,0 2,0 M4.07740.20.050
Instruments of cost management ILV 2,0 3,0 M4.07740.20.040
Cooperation and Supply Chain Design ILV 2,0 4,0 M4.07740.20.000
Negotiation anc Conflict Resolution ILV 2,0 2,0 M4.07740.20.090
Product-Life-Cycle-Management ILV 2,0 3,0 M4.07740.20.030
Qualitative Corporate Growth ILV 2,0 3,0 M4.07740.20.070
Legal Framework and Evaluation of Mergers & Acquisitions ILV 2,0 4,0 M4.07740.20.010
Strategic Marketing ILV 2,0 3,0 M4.07740.20.020
LectureTypeSPPSECTS-CreditsCourse number
Business Development and Management Simulation PT 2,0 2,0 M4.07740.40.000
Master Exam DP 0,0 3,0 M4.07740.40.040
Master Thesis MT 0,0 21,0 M4.07740.40.030
Personal Development Program ILV 2,0 2,0 M4.07740.40.020
Research Forum ILV 2,0 2,0 M4.07740.40.010

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Job & Career

What do the following tasks have in common? Identifying business ideas and growth opportunities; developing new target groups, distribution channels and markets; adapting existing business models to a changed environment (keyword digitization) and developing new business models. All these tasks have a high innovative character, affect every company that wants to be successful in the long term - and are among the core tasks of business development. Business developers require extensive technical expertise from various areas - skills that represent a combination of industry know-how, product and market knowledge, an understanding of customer needs, business processes and strategic planning.

Graduates of the Master's program have a wide range of career opportunities, including

  • Business Development
    • Assistant to the management / Business Development
    • Junior Business Developer
    • Senior Business Developer
    • Head of Business Development
  • Marketing & Sales
  • Human Resources
  • Project Management
  • Business Consulting

Der erfolgreiche Abschluss des Masterstudiums Business Development & Management berechtigt in weiterer Folge zu einem Doktoratsstudium gemäß § 6 FHStG (4). 

Statements


Testimonials

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Alumniprofile Business Development & Management

Nina Knafl

Abschlussjahr: 2019

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Alumniprofile Business Development & Management

Maximilian Koster

Abschlussjahr: 2019

Business Development Manager bei Dahua Technology GmbH

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Alumniprofile Business Development & Management

Gernot Domes

Abschlussjahr: 2018

Project Manager bei Infineon Technologies

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Alumniprofile Business Development & Management

Andre Plankensteiner

Abschlussjahr: 2017

Infineon Technologies Austria AG

Faculty and Staff - Business Development & Management

Head of Degree Program Business Development & Management, Professor of Marketing & Market Research

FH-Prof. Mag. Dr.

 Alexander Schwarz-Musch
Administration of Studies - Economy and Business Development & Management Master
Senior Lecturer of English, International Coordinator
Leading Team Business Management, Professor of Business Management, Focus: Management Accounting

FH-Prof. Mag. Dr.

 Alexander Sitter
Leading Team Business Management, Professor of Business Management, Focus: Human Resources Management & Organisation

FH-Prof.in Mag.a Dr.in

 Ursula Liebhart
Professor for Intercultural Management

FH-Prof.in Dr.in

 Eithne Knappitsch
Professor of Logistics and Change Management
Professor of Public and European Law

FH-Prof. MMag. Dr.

 Florian Oppitz
Professor of Applied Economics

FH-Prof.in Mag. (FH) Dr.in

 Birgit Aigner-Walder
Program Director Digital Business Management & Professor of Digital Business

FH-Prof. Dr.

 Wolfgang Eixelsberger
Dean Management, Program Director Business Management
Vice Dean, Professor of Business Management

FH-Prof.in Mag.a

 Hermine Bauer

Campus & Anreise

Villach

The Villach region combines tradition, cosmopolitanism and quality of life with the advantages of an innovative business location. Villach, a small town with about 60,000 inhabitants, is an international high-tech location with groundbreaking cooperation between science and industry and is also increasingly developing into a start-up town.

Situated directly at the intersection of three cultures, Villach, situated on the Drava river, is an important traffic junction in the Alps-Adriatic region. This special geographical location and the beautiful landscape around Villach and in the federal state of Carinthia have made the region a popular holiday destination for generations, further beyond the borders. The drinking water quality of the lakes and the particularly clean air make Villach and its surroundings an environmental paradise.

In addition to its geographical advantages, Austria also leads the world in terms of its social and health care system and is considered a particularly safe, prosperous and liveable country.

Despite the above-average prosperity and the comprehensive state social benefits, Villach compares favourably with many international destinations. The "small town bonus" comes into its own here and makes everyday life affordable.

 Explore Campus Villach on a 360° Tour.

Motorway exit Wernberg, then on the B 83 approx. 2 km in the direction of Villach, after the Villach town sign the B83 passes under the A2 motorway, and then immediately right the first exit in the direction of MAGDALENEN SEE. Following the signs for Magdalenen See, the road leads through a small wooded area, always follow the road, after an S-curve past Magdalenen See (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St. Magdalene. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

Motorway exit Villach/Ossiacher See, then approx. 2 km in the direction of Villach, on the right is Gasthof Seehof, on the left is Lake Vassach, continue on the B33 left in the direction of east, Wernberg, Klagenfurt, always follow the B33, after approx. 4 km turn right in the direction of Magdalenen See. The road leads through a small forest, always follow the road, after an S-curve past Lake Magdalenen (left) always straight ahead, cross the southern railway line and go uphill directly into the centre of St.Magdalen. Turn right at the top of the hill, down the road, the grounds of the technology park are already visible to the south, the chimney of the combined heat and power plant, and directly in the sharp right-hand bend turn left onto the grounds of the technology park.

 

 

The bus company Kowatsch runs from Villach train station to the FH in about every 40 minutes. The timetables are coordinated with the timetables of the ÖBB.

Contact

Europastraße 4
9524 Villach, Austria

+43 5 90500 7700 
villachfh-kaerntenat

Explore Campus Villach on a 360° Tour.