Export Strategy (ILV)


Course lecturer:

MMag. Dr.

 Meinrad Höfferer
Course numberM4.05170.20.481
Course codeExStr
Semester of degree program Semester 2
Mode of delivery Presencecourse
ECTS credits1,0
Language of instruction English

On successful completion of this course the student will:
understand the importance of exporting and international trade, especially for small and open economies
understand the important and necessary steps to become a successful exporter
analyze the internal and external factors that have a potential influence on a company's export performance
take a structured approach to selecting appropriate export target markets
evaluate and choose a market entry and distribution strategy for foreign target markets

The importance of global business
The role of exports in the global economy
Introduction to the basic guidelines of international trade
Principles regarding market entry strategies, 7 P´s, and trade-related laws
Market entry strategies and criteria for choosing export as a market entry strategy
The market selection process
The challenges of finding the right customers abroad

Ablbaum, G. & Duerr, E. (2011). International Marketing & Export Management. 7th ed. Harlow: Financial Times Prentice Hall.

Sherlock, J. & Reuvid, J. (2008). The Handbook of International Trade: A Guide to the Principles & Practice of Export. 2nd ed. London: GMB Publishing.

Group work

Contribution to class discussion (20%)
Exam (80%)