Sales and Marketing (SE)
Back| Specialization Area | Spatial Technology Management |
| Course number | M-SIM2.11 |
| Course code | Sales |
| Curriculum | 2011 |
| Semester of degree program | Semester 2 |
| Mode of delivery | Presencecourse |
| Units per week | 2,0 |
| ECTS credits | 2,0 |
| Language of instruction | English |
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The aim of this course is to learn about the principles and specificmethods of sales and marketing:- Theoretical and practical implementation of a market research andanalysis project- Identification of potential customers and conveying the features,advantages and benefits of a product or service- Marketing strategies and channels- Theoretical and practical development of a marketing and sales plan- Closing the sale (i.e. coming to agreement on pricing and services)
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During the course
