28 second semester International Business Management students had the unique opportunity to get valuable practical insights into three different multinational companies in Austria’s neighboring countries.
On May 6th the students, led by Dr. Dietmar Sternad and Mag. Katarina Gutownig Fürst, left early in the morning to head from CUAS to Treviso in Italy where the first stop was at De’Longhi, the world-famous producer of coffee machines and household appliances.
After a very warm welcome an interesting company presentation was given by the De’Longhi representatives led by Mr. Massimo Magnabosco, the company’s HR Director for Industrial Operations Europe. The students learned that the strong growth of De’Longhi is among other factors attributable to the fast decision-making in the family-owned enterprise. Family ownership can also be seen as a source of competitive advantage since it enables them to quickly adapt to changing situations and framework conditions in the industry. Despite a broad product portfolio, the company offers innovative home appliances with a distinctive combination of style, performance as well as high quality. After the presentation the companys’ representatives received a lot of student questions. After the comprehensive Q&A-session the group was given the opportunity to experience the daily business operations in the production area.
After the interesting visit of De’Longhi, the group continued its excursion to the region of Valdobbiadene, the“home” of Prosecco. The group was hosted at the company Mionetto (part of Henkell and Dr. Oetker group), one of the largest exporters of Italian sparkling wine. A presentation of Mionetto’s global marketing strategy by Chief Marketing Officer Dott. Paolo Bogoni was followed by an insight into the production process. One of the highlights of the excursion was undoubtedly the Prosecco tasting at the end of the visit.
After the two company visits, the group made its way toward the coastal town of Grado. After a delicious dinner in the hotel, the students used the nice weather to explore the old town of Grado, the beach and the nightlife.
On the second day of the excursion, the group continued its trip to Ljubljana, the capital of Slovenia. The destination was Mercator, the biggest retailer in the region. Mr. Igor Maroša, member of the board of directors, Mr. Uroš Cvetko, Executive Director for Business Intelligence and Relationships Marketing and Mojca Avšic, Executive Director for Strategic Marketing provided the group with interesting and comprehensive insights into the company structure, its development and the different business divisions. Again, the students showed deep interest and were eager to ask several questions that were comprehensively answered by the company representatives.
Before leaving to Villach, there was plenty of time for the group to explore Slovenia’s marvelous capital. The students very much appreciated the educational benefit and practical insights that they were given throughout this two-days excursion.