Guest Lecture with Prof. Dr. James J. Kennelly (USA)

Prof. James J. Kennelly teaching in the International Business Management Class of 2015
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International Business Management

“Place-based Enterprises in a Globalizing Economy” was the title of a guest lecture that Prof. James J. Kennelly of Skidmore College, New York, gave to the first semester students of the International Business Management master´s program on October 9th, 2015 (as part of the International Strategic Management Course).

Prof. Kennelly explained how enterprises with a “sense of place” behave differently than typical “rootless” multinational corporations and how they can get a competitive “edge” from the authenticity and meaning that stems from their home place.

Two cases vividly demonstrated the power that lies in place: The Kerry Group, a former farmers´ cooperative in Western Ireland that developed into a globally successful food ingredients manufacturer, and Inis Meáin, an Irish knitwear company situated on the Aran Islands.

A highlight of the guest lecture was a direct skype link with Inis Meáin´s founder and CEO Tarlach de Blacam. Mr. de Blacam openly answered a lot of student questions and inspired the class with his authentic, sustainable business philosophy.