Chemson Group is a global player in the polymer additives business with headquarters in Arnoldstein (Carinthia). The company’s export share amounts to more than 90 percent of its total revenues of more than 200 million euros. Thus, it is a perfect example for a successful internationalization strategy in the context of the first semester course in “International Business Management”.

Mr Hofer started the guest lecture by giving a general overview on the Chemson Group including the segments and markets of Chemson, the company’s development and the added value that it offers to its customers. This provided the students with some interesting background information before starting the discussion of the company’s development in relation to the strategy which is pursued.

The students were avidly taking the opportunity to ask questions which were discussed in much detail. The fact that the guest lecture was held in such an interactive way was very much appreciated by both sides.

The students benefited a lot from the fact that they were given an in-depth insight into the success story of an internationally active company such as Chemson Group.