Export and International Business (ILV)


Course lecturer:

MMag. Dr.

 Meinrad Höfferer
Specialization AreaBusiness Management
Course numberB4.06364.43.070
Course codeEx&IntWi
Semester of degree program Semester 4
Mode of delivery Presencecourse
ECTS credits3,0
Language of instruction German

Upon successful completion of the course, students will be able to:

develop an internationalization strategy.
assess market entry modes.
compare and select international target markets.
understand the operative export process.
analyse the most important decision situation and their determinants in international marketing (product, price, communication, and distribution decisions).

Fundamentals of Marketing

The course "Export and International Business" provides a well-founded overview of the specifics of doing business in an international context. The contents are adapted to the main challenges and decision situations which companies face during their internationalization process.

The decision to internationalize
Developing an internationalization strategy
Assessment and choice of target markets
Market entry modes
Product decisions in international marketing
The choice of the distribution strategy
International pricing and communication strategy
The operative export process
Payment procedures in international business
Export financing and risk management

Branch, A. (2006). Export Practice and Management, 5th ed.,
London: Thomson.

Büter, C. (2010). Außenhandel: Grundlagen globaler und
innergemeinschaftlicher Handelsbeziehungen, 2. Aufl.,
Heidelberg: Springer.

Hollensen, S. (2010). Global Marketing: A Decision-Oriented
Approach, 5th ed., Harlow: Financial Times Prentice Hall.

Lecture, discussion, case studies, group work;

Final exam 50%
Groupwork 20%
Individual class preparation & participation 30%