Entrepreneurship in Physiotherapy (VO)


Course lecturer:

 Eleonora Putz , M.Ed.

Course numberB3.06670.50.700
Course codeEPS PT
Semester of degree program Semester 5
Mode of delivery Presencecourse
ECTS credits2,0
Language of instruction German

Students know the conditions and opportunities of freelance work as a physiotherapist, you know business fundamentals, possible marketing strategies and can use customer-oriented and situation-specific. You can develop, plan and implement professional / freelance work through organizational and management principles.

Organization of professional advocacy Business Basics of Freiberuflichkeitsteuerrechtliche and insurance law basic principles of marketing self-marketing and public relations

Betz, B. (2013). Praxismanagement für Physiotherapeuten, Ergotherapeuten und Logopäden. Praxen wirtschaftlich und erfolgreich führen. Heidelberg: Springer Medizin Verlag.Eisenhart-Rothe, A. (2007). Strategische Planung in der Physiotherapiepraxis. Erfolgreich mit der balanced scorecard. Heidelberg: Springer Medizin Verlag.Westendorf, C. (2009). Marketing für Physiotherapeuten, Erfolgreich mit kleinem Budget. Heidelberg: Springer Medizin Verlag.