Sales Management (SE)

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Course lecturer:

FH-Prof. Mag. Dr.

 Dietmar Sternad , BSc MBA

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Specialization AreaBusiness Management
Course numberB4.06364.52.140
Course codeVertrMa
Curriculum2016
Semester of degree program Semester 5
Mode of delivery Presencecourse
SPPW2,0
ECTS credits2,0
Language of instruction German

No data available

Hofbauer, G./Hellwig, C. (2009): Professionelles Vertriebsmanagement: Der prozessorientierte Ansatz aus Anbieter- und Beschaffersicht, Publicis Corporate Publishing, 2. Auflage, ErlangenHomburg, C. /Schäfer, H./Schneider, J. (2008): Sales Excellence: Vertriebsmanagement mit System, 5. Aufl., Wiesbaden Jobber, D./Lancaster, G. (2009): Selling and Sales Management, 8th ed, Financial Times / Prentice Hall