Behavioral and Psychological Foundations of Decision Making (ILV)

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Course lecturer:

FH-Prof. Dr.

 Dietmar Brodel

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Course numberM4.07740.30.050
Course codeB&PF
Curriculum2015
Semester of degree program Semester 3
Mode of delivery Presencecourse
SPPW2,0
ECTS credits2,0
Language of instruction German

No data available

Kenning, P. (2014). Consumer Neuroscience. Stuttgart: Kohlhammer.

Takemura, K. (2014). Behavioral Decision Theory. Psychological and Mathematical Descriptions of Human Choice Behavior. Heidelberg: Springer.

Reimann, M.; Weber B. (Hrsg., 2011). Neuroökonomie. Grundlagen - Methoden - Anwendungen. Wiesbaden:Gabler.

Simon, H. A. (1955). A Behavioral Model of Rational Choice. In: Quarterly Journal of Economics, S. 99-118.

Kahneman, D., Tversky A. (1979) Prospect Theory: An Analysis of Decision under Risk. Econometrica. 47(2), 263-291.

Kahneman, D., Knetsch, J. L., Thaler, R. H. (1990), Experimental Tests of the Endowment Effect and the Coase Theorem. Journal of Political Economy, 98 (6), 1325-1348.

Kahneman, D., Klein, G. (2009). Conditions for Intuitive Expertise - A Failure to Disagree. American Psychologist 64(6), 515-526.

Kahneman, D. (2011), Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, New York.