Cross-cultural Communication (SE)Back
|Semester of degree program||Semester 1|
|Mode of delivery||Presencecourse|
|Language of instruction||English|
The students have gained an awareness of their own inherent ethnocentrism in the communication process and are able to question and manage their own communication behaviour so that it harmonizes with that of a different culture. This process should foster openness, acceptance and cross-cultural communication skills to help meet the challenges of intercultural encounters. The students will be able to do their own research on a particular intercultural item and present their findings meaningfully so that it contributes to the learning outcome in the development of intercultural knowledge and communication skills. Students are finally able to analyse and reflect on communication situations and develop individual context-related strategies.
English at A2 or B1 level.
The students are introduced to the current approaches and theories of cross-cultual communication and sensitized to the differences of communication in a multicultural and globalized business environment.
R. D. Lewis (2006), When Cultures Collide, 3rd ed. (Boston : Nicholas Brealey Internaltional)
Material will be provided by lecturers.
Lectures, group and team work, presentations, active participation of students
Oral presentation and class participation.