Product and Service Development (SE)

Back
Specialization AreaSpatial Technology Management
Course numberM-SIM3.13
Course codeP&SDevel
Curriculum2011
Semester of degree program Semester 3
Mode of delivery Presencecourse
SPPW2,0
ECTS credits2,0
Language of instruction English

The aim of this lecture is to improve the theoretical and practicalknowledge about strategies, processes and methods in product andservice development:- Introduction to Product and Service Innovation- Product life cycle management- Strategic Product Positioning- Create and manage customer demand- Market entry strategies- Develop, launch, and assess new products- Work effectively with sales, operations, and research departments