Sales and Marketing (SE)

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Specialization AreaSpatial Technology Management
Course numberM-SIM2.11
Course codeSales
Curriculum2011
Semester of degree program Semester 2
Mode of delivery Presencecourse
SPPW2,0
ECTS credits2,0
Language of instruction English

The aim of this course is to learn about the principles and specificmethods of sales and marketing:- Theoretical and practical implementation of a market research andanalysis project- Identification of potential customers and conveying the features,advantages and benefits of a product or service- Marketing strategies and channels- Theoretical and practical development of a marketing and sales plan- Closing the sale (i.e. coming to agreement on pricing and services)