Introduction to Business Studies (ILV)

Back

Course lecturer:

FH-Prof. DDr.

 Klaus Brugger

image
Course numberB4.06360.10.051
Course codeBusStudi
Curriculum2021
Semester of degree program Semester 1
Mode of delivery Presencecourse
SPPW2,5
ECTS credits3,0
Language of instruction English

On successful completion of the course, students:

  • Can discuss the topics of general business administration. (central functional areas of business administration)
  • Can recognize and understand overall business management contexts
  • Can understand, explain and apply the most common methods and tools in the different functional areas of general business administration
  • Can understand central business interrelationships by means of a business management game
  • Can recognize the business value chain

The course will cover the following topics/content:

  • Introduction to Management (Managers in the workplace, decision making)
  • Basiscs of Managing in today`s workspace (Global Management, Managing a diverse workforce, socially-consious Management, Managing change)
  • Planning (Planning & goal-setting, strategic planning)
  • Human Resources (introduction to Human Resources, Human Resource Planning, recruitment, employee training, compensation and benefits, external factors)
  • Organizing (Organization design, chain of command, span of control, centralization vs. decentralization, formalization, size and structure, functional structure, divisional structure, matrix structures)
  • Supply - management (abc-analysis, xyz-analysis, supply chain management)
  • Production Management, production planning
  • Leading (interpersonal and organizational communication, organizational behaviour, leadership theories, motivational theories, Maslow, Herzberg, Taylor, Equity theory,...)
  • Financing the corporation (internal financing vs. External financing), Investment (company valuattion, debt vs. Equity capital); Introduction to Controlling
  • Financial Reporting (Balance sheet, Cash Flow statement, Income Statement; local vs. international accounting, legal requirements)
  • Introduction to Marketing (Marketing Mix, 4P: price, product, promotion, place)
  • Constitutive decisions (legal form of company, partnerships vs. Corporations); the role of the board of directors and the supervisory board; location of headquarter

Lechner, K./Egger, A./Schauer, R. (2013): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Auflage. Wien: Linde Verlag.
Thommen, J-P./Achleitner, A-K. (2012): Allgemeine Betriebswirtschaftslehre, 7. Auflage. Wien: Springer Verlag.

Moderated group work, lecture, case work

Cumulative module examination
The module grade is calculated weighted by the ECTS credits of the individual courses (ILV - integrated lecture) of the module and results as follows:
ILV "Introduction to Business Studies" - 3 ECTS
Assessment type: Continuous assessment
Assessment method/s: Participation in Class, case work, written final examination