International Strategic Management (ILV)Back
Mag.Martin Gruber , MBA
FH-Prof. Mag. Dr.Dietmar Sternad , BSc MBA
|Semester of degree program||Semester 1|
|Mode of delivery||Presencecourse|
|Language of instruction||English|
On successful completion of this course students will:
understand the basic concepts and theories of International Management as well as the specifics of multinational corporations
be able to conduct an internal and external strategic analysis
develop integrated (international) business-level and corporate-level strategies
Introduction to the basic concepts of International Management as well as trade and FDI theories.
Basics of strategic thinking.
The strategic planning process (macro analysis, industry analysis, company analysis, positioning, business level and corporate level strategies).
Strategy implementation and change management.
Basics of international human resources management in multinational companies.
Ambrosini, V., Johnson, G., Scholes, K. (1998), Exploring Techniques of Analysis and Evaluation in Strategic Management, Harlow et al.
Balogun, J., Hope Hailey, V. (2008) Exploring Strategic Change, 3rd. ed, Harlow, 2008.
Deresky, H. (2008), International Management, Managing Across Borders and Cultures, Text and Cases, 6th ed., Upper Saddle River, NJ.
Johnson, G., Scholes, K, Whittington, R. (2008), Exploring Corporate Strategy, Text & Cases, 8th ed., Harlow.
Kutschker, M./Schmid, S. (2008), Internationales Management, 6. Aufl., München.
self-study and group work
discussion with experts
Group work (strategy development)
Contribution to class discussion