CEE/ SEE Business Environment (ILV)


Course lecturer:

Prof.in Dr.in

 Rahel Schomaker


FH-Prof. Mag. Dr.

 Dietmar Sternad , BSc MBA

Course numberM4.05170.10.441
Course codeCEESEE
Semester of degree program Semester 1
Mode of delivery Presencecourse
ECTS credits3,0
Language of instruction English

By the end of this course students should have:
pro-actively acquired the necessary knowledge base to understand the business environment in Central Eastern Europe and South East Europe
gained understanding of the dynamics and interplay of various factors in the region, ranging from socio-cultural and political to economic
developed a genuine interest in the region, from both a business and socio-cultural perspective.

CEE/SEE Business Environment is an interactive course focusing on the fundamental knowledge necessary to understand the region of Central Eastern and South East Europe. Students are expected to actively participate in discussions and exchange views and knowledge throughout the course. The region, for the purposes of this course, is concerned with the following countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Moldova, Montenegro, Romania, Serbia and Slovenia. Knowledge of the dynamics and interplay of various factors in the region, ranging from socio-cultural and political to economic, is considered crucial in understanding the current business climate in the area.

Bakacsi, G., Takacs, S., Karacsonyi, A. & Imrek, V. (2002). Eastern European cluster: Tradition and transition. Journal of World Business, 37, 69-80.

Sternad, D. & Döring, T. (eds.)(2011). Handbook of Doing Business in South East Europe. Basingstoke: Palgrave Macmillan.

Warner, M., Edwards, V., Polonsky, G., Pucko, D., & Zhu, Y. (2005). Management in Transitional Economies. London: Routledge.

A mixed method of instruction will be used for this course, including lectures, discussion, case studies, and presentations and self-study and group work. The course also includes an excursion to one or several countries in CEE/SEE.

Group Presentation (country specifics) 30%
Written Assignment (based on presentation topic) 30%
Final Examination (Oral) 30%
Class Participation (incl. weekly current affairs update) 10%