Product and Service Development (SE)

Specialization AreaSpatial Technology Management
Course numberM-SIM3.13
Course codeP&SDevel
Semester of degree program Semester 3
Mode of delivery Presencecourse
ECTS credits2,0
Language of instruction English

The aim of this lecture is to improve the theoretical and practicalknowledge about strategies, processes and methods in product andservice development:- Introduction to Product and Service Innovation- Product life cycle management- Strategic Product Positioning- Create and manage customer demand- Market entry strategies- Develop, launch, and assess new products- Work effectively with sales, operations, and research departments