Export and International Business (ILV)

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LehrveranstaltungsleiterIn:

FH-Prof. Mag. Dr.

 Dietmar Sternad , BSc MBA

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VertiefungIntercultural Management
LV-NummerB4.06365.40.551
LV-KürzelExp&IntB
Studienplan2016
Studiengangssemester 4. Semester
LehrveranstaltungsmodusPräsenzveranstaltung
Semesterwochenstunden / SWS2,0
ECTS Credits2,0
Unterrichtssprache Englisch

On successful completion of the course, students:
Have developed an internationalization strategy
Have assessed market entry modes
Understand how to compare and select international target markets
Understand the operative export process
Have analyzed the most important decision situation and their determinants in international marketing (product, price, communication, and distribution decisions)

Successful completion of course Fundamentals of Marketing

The course Export and International Business provides a well-founded overview of the specifics of doing business in an international context. The contents are oriented on the main challenges and decision situation which companies face during their internationalization process.

The decision to internationalize
Developing an internationalization strategy
Assessment and choice of target markets
Market entry modes
Product decisions in international marketing
The choice of the distribution strategy
International pricing and communication strategy
The operative export process
Payment procedures in international business
Export financing and risk management

Branch, A. (2006). Export Practice and Management, 5th ed., London: Thomson.

Büter, C. (2010). Außenhandel: Grundlagen globaler und innergemeinschaftlicher Handelsbeziehungen, 2. Aufl., Heidelberg: Springer.

Hollensen, S. (2010). Global Marketing: A Decision-Oriented Approach, 5th ed., Harlow: Financial Times Prentice Hall.

Sternad, D., Höfferer, M., & Haber, G. (eds.) (2013). Grundlagen Export und Internationalisierung. Wiesbaden: Springer Gabler.

Lecture, discussion, case studies, group work

Final written examination 50%
Groupwork 20%
Individual class preparation & participation 30%